Posts in category "Marketing to Moms"

Mom’s New Dinner Strategies for the Age-Old Problem of the Picky Eater

Mom’s New Dinner Strategies for the Age-Old Problem of the Picky Eater
To Mom, Family Dinner Represents Family Connections Family dinners are important to moms as time for the family to connect, as we wrote about in Tuning into Mom. Mom is ideally looking for both children and adults to get a good ‘balanced’ meal, without spending the whole time fighting over food and eating vegetables. Part... Read more »

Adventure is on the Menu in School Cafeteria Trends

Adventure is on the Menu in School Cafeteria Trends
From Adventurous Choices to Twists on Familiar Favorites, School Cafeterias Fight Kid Boredom with Novelty  Trends in school cafeterias go through one main gatekeeper: the nutrition/foodservice director. Nutrition directors juggle many competing and critical goals in selecting school lunch foods, such are pleasing kids’ palates, offering interest and variety, holding visual appeal and delivering nutrition... Read more »

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation
Twenty years ago in Utah, the Clark family started selling “Kodiak Cakes Frontier Flapjack and Waffle Mix” to ski town gift shops. While that doesn’t sound particularly disruptive, it signaled the beginning of the wakeup call Kodiak Cakes was about to give to the sleepy flapjacks category, dominated by big, slow-moving brands. Today, Kodiak Cakes... Read more »
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‘Stealth Veggies’ Are Good Enough for Mom, But May Not Cut the Mustard in School Cafeterias

‘Stealth Veggies’ Are Good Enough for Mom, But May Not Cut the Mustard in School Cafeterias
Stealth Vegetables Are a Proven Strategy for Moms In Tuning into Mom: Understanding America’s Most Powerful Consumer, we explore how many moms use the strategy of “hiding” vegetables in homemade meals and also purchase pre-made products like Pirate’s Veggie Booty to increase vegetable consumption among their children.  This was such a common strategy among moms... Read more »

Which Millennials? Selling to the Stereotype Ignores Realities for Many of These 75 Million Consumers

Which Millennials? Selling to the Stereotype Ignores Realities for Many of These 75 Million Consumers
A recent SNL skit on Millennials humorously portrays the workplace generation gap, with Millennials (defined as “twenty-somethings”) expressing their expectations for career advancement. What A Difference 5 Years Can Make Often overlooked, however, is that during their 20s, Millennials transition through dramatically different lifestages. By the time they are 25-29, fully 45% of women are... Read more »

good2grow’s ‘Healthy Fun’ Market Strategy Wins with Millennial Moms

good2grow’s ‘Healthy Fun’ Market Strategy Wins with Millennial Moms
For Mom, serving juice to her child has become a bit of a sticky subject. Pediatricians recommend no more than 6-12 ounces of 100% fruit juice each day, and they suggest offering whole fruit instead. Meanwhile, kids love juice. Kids’ brand good2grow has made Mom’s decision easier by bringing these competing interests together with its... Read more »
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Glad, Sad or Mad? Driving Business Results with Emotional Marketing Strategies

Glad, Sad or Mad? Driving Business Results with Emotional Marketing Strategies
Have you ever wondered why some ideas catch on and others don’t?  There are at least five major reasons that Wharton Professor Jonah Berger identifies in his recent book: Contagious: Why Things Catch. I’d like to focus on one key driver for contagion: Emotion.  Common sense will tell us that content that carries an emotional... Read more »

Is Your Brand Targeting Millennial Mom ‘Drifters’ or ‘Planners?’

Is Your Brand Targeting Millennial Mom ‘Drifters’ or ‘Planners?’
Millennial Moms are the focus of many brand marketers, and for good reason.  With the average age of First Time Mom in the US now at 25, the critical first-time mom group is primarily Millennials. While there are differences in age by ethnic background and income level, the fact remains that most first time moms... Read more »

Off to College and At College: The Growing Market of 11 Million Millennial Full-Time Students and their Parents

Off to College and At College: The Growing Market of 11 Million Millennial Full-Time Students and their Parents
Across the US, an estimated 21 million students will be enrolled in college in 2014, up from 15 million in 2000 according to the National Center of Education Statistics; 11 million of those students are full-time undergraduates, and approximately 3 million are headed off to college for the first time. While “Back to School” is... Read more »
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10 Quick Facts Marketers Should Know About 10 Million Stay-at-Home Moms

10 Quick Facts Marketers Should Know About 10 Million Stay-at-Home Moms
Stay-at-Home Moms are a Growing Group The recent news about stay-at-home moms is that they are a growing group, with 29% of moms with kids less than 18 are staying at home, according to a Pew Research Center trends report. This 29% represents an increase from 1999, when 23% of moms stayed at home and... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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