How Gaming and ‘Guy Time’ Connect the Slim Jim Brand with Its Target: Millennial Guys
ConAgra Foods’ Slim Jim brand had a marketing epiphany—by marketing to its sweet spot of guys 19 to 29 who are at the onset of adult responsibility, they would appeal to guys that are both younger (12-18) and older than this sweet spot (30-39). From the ages of 12 to 17, guys aspire to be... Read more »