Category: Marketing to Gen Z

B2B Employers and Employees Benefit from Making Friends at Work

B2B Employers and Employees Benefit from Making Friends at Work
But Do Asynchronous Communication Trends Prevent Friendships? To forge even a casual friendship, it takes a minimum of 50 hours of meaningful conversations and catching up with each other, as reported in a recent study.  A best friend takes 200+ hours, while a more basic friend takes an average of 90 hours. Working Americans spend... Read more »

Mature and Resourceful Gen Z is Already Making the World a Better Place

Mature and Resourceful Gen Z is Already Making the World a Better Place
At the start of fall semester about four years ago, Dr. Corey Seemiller was introducing her syllabus to a freshman class at Wright State University. This fresh crop of first-year college students represented the oldest members of Gen Z. Dr. Seemiller told the class they would be required to volunteer for community service, and she... Read more »

How to Attract Financially-Savvy Gen Z to Your Workforce

How to Attract Financially-Savvy Gen Z to Your Workforce
Gen Z, who are currently about 8-22 years old, are the future of our workforce. Very soon, if not already, employers will be seeking to hire the cream of the older part of this crop. One effective recruitment tool could be adding student loan repayment assistance as a benefit. A new study by IonTuition of... Read more »
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B2B at the Pharmacy: Adding Value by Helping Customers Do More

B2B at the Pharmacy: Adding Value by Helping Customers Do More
Pharmacies are busier than ever. Walgreens, the largest drug retailing chain in the US, is ranked in the top five retailers for visitors and foot traffic. The retail pharmacy is an increasingly popular format that offers ever-expanding service options. Recently, I had occasion to visit my local CVS MinuteClinic for a flu shot, and found... Read more »

Alpha Gen: Entering a Classroom Near You

Alpha Gen: Entering a Classroom Near You
Most brands today are focused on Millennials, both as customers and as employees. While the exact cut-off years may vary a bit, this generation was born between 1977-1995 (yellow line in chart). And increasing numbers also see the importance of Gen Z, born between 1996-2010, as evidenced by the increasing red line in the chart.... Read more »

Try These 4 Modern Trade Show Practices

Try These 4 Modern Trade Show Practices
Experiences, Young Customer “Experts,” Social Media and Audio Branding Bring Pizzazz to Trade Shows Many B2B firms spend considerable time and energy on trade shows and industry conferences.   Several we experienced in 2017 focused on well-honed techniques, including thought leadership presentations and case studies along with attractive booths offering free samples, manned by knowledgeable executives.... Read more »
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What You Need to Know About Gen Z Right Now

What You Need to Know About Gen Z Right Now
Fresh from my panel at the Marketing to Gen Z Conference in New York, I reached out to several business contacts that I thought would be eager to hear about this up-and-coming generation. Instead, I was met by assumptions and a lack of curiosity about these consumers born between 1996-2010. My main takeaway for my... Read more »

Post-Millennial Generation Z Has Arrived! Is Your Market Strategy Ready?

Post-Millennial Generation Z Has Arrived! Is Your Market Strategy Ready?
What You Can Learn from College Campuses Already Experiencing the Newest Generation of Adults For many of my clients, Millennial moms, dads and childless adults are a critical marketing focus for their companies. With an average age of first-time mom in the United States of 26 in 2014, this means that many Millennials are now... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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