Category: Marketing Strategy Case Study

#1 AR Power Brand Pokémon Go Drives Enduring Appeal

#1 AR Power Brand Pokémon Go Drives Enduring Appeal
App Engages and Re-engages Light, Medium and Serious Users According to Apptopia, Pokémon Go ranks among the Top 10 Grossing Games as of September 2018. This augmented-reality game exploded in popularity upon its 2016 release as an iOS and Android app, and continues to dominate the market. In the last two years, players have spent $2... Read more »

In an Omnichannel World, What Value Does Your Physical Branch Provide?

In an Omnichannel World, What Value Does Your Physical Branch Provide?
Omnichannel business models have evolved as a way to provide a unified customer experience in a world of diverse communication channels, like in-person, over the phone, online and mobile. As consumers expect more ability to learn and purchase online, the role of the physical branch location must adapt. A good example that I heard of... Read more »

For This LA Office, Panera Bread Doesn’t Deliver

For This LA Office, Panera Bread Doesn’t Deliver
Panera Bread Catering lunch boxes have always been one of my favorite options for a working lunch in the office. Over the years, I’ve personally enjoyed getting the sandwich, side dish and cookie, with the quality bread and ingredient combinations that go beyond the basics. To me, the quality food experience helps set the tone... Read more »
Advertisement:

Two Consumer Behavior Case Studies: The Weather Channel and GrowIt!

Two Consumer Behavior Case Studies: The Weather Channel and GrowIt!
Understanding why viewers and users behave like they do is critical to developing success strategies for The Weather Channel and mobile app GrowIt! Here’s how these two brands segment their consumers. Viewer Segmentation: The Weather Channel Several years back, Insight to Action had the privilege of working with Frank Garland (current CEO of Realtime Brackets,... Read more »

Not the Same Old B2B Playbook! Are You Overlooking a Proven Tool to Make Your Companywide Meetings and Trade Shows Powerful?

Not the Same Old B2B Playbook! Are You Overlooking a Proven Tool to Make Your Companywide Meetings and Trade Shows Powerful?
I’ve enjoyed talking with Sixieme Son USA’s Colleen Fahey since 2015 about the work she’s been leading in audio branding for B2B clients like the city of Atlanta and B2C clients like Huggies. But it wasn’t until reading the just-released book she co-authored that I really grasped the clear implications for B2B applications. The book... Read more »

What Brands Will Help Supermarkets Meet Consumer Demand for Fresh Prepared Food?

What Brands Will Help Supermarkets Meet Consumer Demand for Fresh Prepared Food?
This $29 Billion Market is Growing at an Impressive 9 to 11% The Prepared Foods or Deli area, classified as Supermarket Foodservice, is the overall fastest growing area in the foodservice channel, according to Technomic data from 2011 to 2015. Specifically, Supermarket Foodservice grew at a 4-year average of 11%, which is nearly double the... Read more »
Advertisement:

Cobblestone Bread Soars to Success with its $60 ‘Million Dollar White’ Bread

Cobblestone Bread Soars to Success with its $60 ‘Million Dollar White’ Bread
Each year, research firm IRI releases its “New Product Pacesetters” report describing successful CPG product launches. In the Top 10 Pacesetters for Food and Beverage are product launches from well-known brands like McCafe, Oscar Meyer Deli Fresh BOLD and Cheerios Protein. But among these brands is nestled a surprise winner at #9: Cobblestone Bread Co.,... Read more »

Is Ultra-Filtered Milk the Next Greek Yogurt? Coca-Cola and fairlife Hope So.

Is Ultra-Filtered Milk the Next Greek Yogurt? Coca-Cola and fairlife Hope So.
In the dairy category, cow’s milk isn’t usually considered the prime area for product innovation or market share growth. We’re all familiar with the concept of grocery stores placing milk at the back of the store and following a loss-leader approach to encourage shopping for other items. Contrast with the yogurt category, specifically Greek yogurt,... Read more »

Beyond Mainstream Pricing: Breyers Goes Super Premium with Gelato Indulgences

Beyond Mainstream Pricing: Breyers Goes Super Premium with Gelato Indulgences
The ice cream market is facing a bit of a meltdown in recent years, with 22% of 2016 frozen treat consumers buying less. Beth Bloom, Senior Food & Drink Analyst for Mintel, writes about the current US ice cream market: “As volume sales in the saturated category decline, dollar gains have cooled. While health leads... Read more »
Advertisement:

Giovanni Rana Built its Brand with a Fresh Approach and Wins Nielsen Breakthrough Innovation Award

Giovanni Rana Built its Brand with a Fresh Approach and Wins Nielsen Breakthrough Innovation Award
With its line of refrigerated, fresh-filled pastas, the Giovanni Rana brand won a 2016 Nielsen Breakthrough Innovation award. Nielsen recognized the brand’s 55% growth in the US, with 2015 revenue totaling 130 million euros. And Giovanni Rana is planning for more growth: “This positive trend convinced the company to make a further effort to meet... Read more »
  • Advertisement:
  • Advertisement:
  • ChicagoNow is full of win

    Welcome to ChicagoNow.

    Meet our bloggers,
    post comments, or
    pitch your blog idea.

  • Meet The Blogger

    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

  • Subscribe to the Market Strategist

  • Categories

  • Tags

  • Latest on ChicagoNow

  • Advertisement: