Posts in category "Market Strategy"

Sabra’s Half-Billion-Dollar Hummus Empire Grew One Dip at a Time

Sabra’s Half-Billion-Dollar Hummus Empire Grew One Dip at a Time
Sabra is a revolutionary brand that popularized hummus in the US. As of early 2016, Sabra owned more than 60% share in the US hummus market that it created, representing half a billion dollars in sales. Its full line of products are carried in grocery stores and with food vendors across the country, and the... Read more »

Bring Competitive Intelligence to Your B2B Market Strategies

Bring Competitive Intelligence to Your B2B Market Strategies
Competitive Intelligence Trends Make ‘Getting in the Know’ a Matter of Course What are your competitors up to? What are their future strategic plans? If you knew the answers to these questions, how would it affect your B2B market strategies? For most industries, these aren’t theoretical questions. Recent trends in competitive intelligence make knowledge about... Read more »

Surprise! Century-Old McCormick & Company Wins Amazon’s ‘Grocery Vendor of the Year’ Award

Surprise! Century-Old McCormick & Company Wins Amazon’s ‘Grocery Vendor of the Year’ Award
McCormick & Company Spices Up eCommerce with a Fast-Track Market Strategy One might expect Amazon’s Grocery Vendor of the Year to be a manufacturer of highly consumable items, like P&G. But the actual recent winner was unexpected: established herbs and spices brand McCormick & Company. The company’s fast-track ecommerce strategy launched just five years ago,... Read more »
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Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation

Kodiak Cakes Disrupts the Sleepy Flapjacks Category with Delicious, Healthy Innovation
Twenty years ago in Utah, the Clark family started selling “Kodiak Cakes Frontier Flapjack and Waffle Mix” to ski town gift shops. While that doesn’t sound particularly disruptive, it signaled the beginning of the wakeup call Kodiak Cakes was about to give to the sleepy flapjacks category, dominated by big, slow-moving brands. Today, Kodiak Cakes... Read more »

The Internet Knows: How We Googled Our Way to Global B2B Market Analysis

The Internet Knows: How We Googled Our Way to Global B2B Market Analysis
My firm, Insight to Action, was challenged by a B2B food ingredient client to create a category analysis of the global reduced sodium market that includes both overt and stealth initiatives.  This category analysis was then translated to prioritized customer targets and marketing approaches. First, we selected the most promising countries and markets for sodium... Read more »

‘Stealth Veggies’ Are Good Enough for Mom, But May Not Cut the Mustard in School Cafeterias

‘Stealth Veggies’ Are Good Enough for Mom, But May Not Cut the Mustard in School Cafeterias
Stealth Vegetables Are a Proven Strategy for Moms In Tuning into Mom: Understanding America’s Most Powerful Consumer, we explore how many moms use the strategy of “hiding” vegetables in homemade meals and also purchase pre-made products like Pirate’s Veggie Booty to increase vegetable consumption among their children.  This was such a common strategy among moms... Read more »
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In a Declining Market, Duracell Grows Share with Focused Market Strategy

In a Declining Market, Duracell Grows Share with Focused Market Strategy
Alkaline batteries aren’t exciting. They aren’t advanced. And they aren’t a growing market. But batteries also aren’t going away. Devices like remote controls, smoke alarms, flashlights and toys still use plenty of battery power. P&G’s Duracell looked on the bright side and deployed a market strategy designed to grow share, including product innovations, new partnerships... Read more »

Which Millennials? Selling to the Stereotype Ignores Realities for Many of These 75 Million Consumers

Which Millennials? Selling to the Stereotype Ignores Realities for Many of These 75 Million Consumers
A recent SNL skit on Millennials humorously portrays the workplace generation gap, with Millennials (defined as “twenty-somethings”) expressing their expectations for career advancement. What A Difference 5 Years Can Make Often overlooked, however, is that during their 20s, Millennials transition through dramatically different lifestages. By the time they are 25-29, fully 45% of women are... Read more »

Comfort Seekers? Fashion Apparel Retail Expert Identifies Surprising Millennial Consumer Segments

Comfort Seekers? Fashion Apparel Retail Expert Identifies Surprising Millennial Consumer Segments
Many fashion retail executives think their competitive edge with Millennials will be found in offering the latest fashion. Retailing expert and Waypoint Partners principal Judy Harrison has surprising research that proves otherwise. While developing growth strategies for a fashion apparel brand, Harrison found that women ages 15-25 divide into three primary segments—and fashion-forward women comprise... Read more »
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Beauty Enthusiast Loyalty Blooms into 20% Sales Growth for ULTA Beauty

Beauty Enthusiast Loyalty Blooms into 20% Sales Growth for ULTA Beauty
Beauty is big and growing—this $60.58 billion industry has doubled since 2003. Women are very interested in learning about and trying new techniques and products. On YouTube, Beauty is the #2 channel, after music. Beauty is also democratic—92% of YouTube video views are for individual ‘vloggers,’ not corporate or brand-sponsored content. Women want authentic recommendations.... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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