Posts in category "Market Strategy"

Beauty Enthusiast Loyalty Blooms into 20% Sales Growth for ULTA Beauty

Beauty Enthusiast Loyalty Blooms into 20% Sales Growth for ULTA Beauty
Beauty is big and growing—this $60.58 billion industry has doubled since 2003. Women are very interested in learning about and trying new techniques and products. On YouTube, Beauty is the #2 channel, after music. Beauty is also democratic—92% of YouTube video views are for individual ‘vloggers,’ not corporate or brand-sponsored content. Women want authentic recommendations.... Read more »

Bespoke Beverages: How How F’real and Coca-Cola Freestyle Satisfy Millennial Cravings

Bespoke Beverages: How How F’real and Coca-Cola Freestyle Satisfy Millennial Cravings
Millennials are renowned for their love of personalized options, and they also desire real-life experiences outside their digital lives. Here’s how two beverage brands have crafted market strategies to appeal to these Millennial preferences. Coca-Cola Freestyle: Two Billion Beverages Served In 2010, the world’s largest beverage company, with 20 brands that produce over $1 billion... Read more »

good2grow’s ‘Healthy Fun’ Market Strategy Wins with Millennial Moms

good2grow’s ‘Healthy Fun’ Market Strategy Wins with Millennial Moms
For Mom, serving juice to her child has become a bit of a sticky subject. Pediatricians recommend no more than 6-12 ounces of 100% fruit juice each day, and they suggest offering whole fruit instead. Meanwhile, kids love juice. Kids’ brand good2grow has made Mom’s decision easier by bringing these competing interests together with its... Read more »
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Walgreens Draws Urban Millennial Consumers for Convenient Trips with Chicago Flagship Store

Walgreens Draws Urban Millennial Consumers for Convenient Trips with Chicago Flagship Store
Wander into the flagship Wrigley Building Walgreens, and you may do a double take just to make sure you’re really in a drugstore. The cleverly designed store features freshly made sushi and soup, an expansive Beer Cave, a bar for creating custom juices, smoothies and milkshakes, along with appealing displays of popular cosmetic brands. Walgreens... Read more »

From Egg McMuffin to Eastman Egg: America’s Insatiable Appetite for Breakfast Sandwiches Keeps Growing

From Egg McMuffin to Eastman Egg: America’s Insatiable Appetite for Breakfast Sandwiches Keeps Growing
For on-the-go consumers who can’t eat breakfast at home, breakfast sandwiches are a popular choice. In 2013, NPD noted that breakfast sandwiches made the Top 10 list for both at home and away from home morning foods. There are many reasons for breakfast sandwich popularity, including taste, portability, ease of eating, a satisfying and filling... Read more »

Tidy Cats Lightweight Wins with Product Innovation and a Directed Marketing Strategy to Command Premium Pricing

Tidy Cats Lightweight Wins with Product Innovation and a Directed Marketing Strategy to Command Premium Pricing
Nestle Purina’s Tidy Cats LightWeight cat litter has a simple brand promise: It’s half the weight of other litter. This product innovation and accompanying marketing strategy has earned the product a spot as one of Nielsen’s 2015 U.S. Breakthrough Innovation Award Winners. As Rob Wengel, Senior Vice President, Innovation, Nielsen, describes, “Breakthrough Innovation winners identify... Read more »
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How Intuit is Turning Technology Innovations and 100k ProAdvisors into Global Growth

How Intuit is Turning Technology Innovations and 100k ProAdvisors into Global Growth
Intuit’s Global B2B Market Strategy Brings QuickBooks to the World Intuit, along with its QuickBooks brand, is known for turning customer insights and technology advances into smart market strategy. Using the power of cloud computing and software as a service (SaaS), Intuit has been able to rapidly expand into global markets. In the last 18... Read more »

Does Your Brand Tap into the Power of Sages?

Does Your Brand Tap into the Power of Sages?
Boomers Have More Time and Money and are Easier to Engage Five-time author and Purdue professor Carolyn Boiarksy had a brainstorm last year: Baby Boomers love to get together, and they have money and time to do so. Organizations that provide these opportunities can benefit from the participation, engagement and loyalty of Boomers. Boiarksy’s observation... Read more »

QuickBooks Enjoys 80% Market Share with 29 Million Small Businesses But Keeps On Growing

QuickBooks Enjoys 80% Market Share with 29 Million Small Businesses But Keeps On Growing
Case Study: How QuickBooks’ Innovative Market Strategy Spurs Growth in a Mature US Market Intuit QuickBooks operates in the small business market, sized at approximately 29 million businesses in the US, and it has more than 80% market share with small businesses that use financial management software. With the goal of helping more of these... Read more »
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Amazon Tests a Millennial Market Strategy with its First-Ever Retail Store

Amazon Tests a Millennial Market Strategy with its First-Ever Retail Store
Amazon and Purdue raised some eyebrows in February with the opening of Amazon’s first-ever retail store, located on the university campus. The store is a pick-up and drop-off location for Amazon Student and Prime members, offering free one-day pickup for textbooks, school supplies and anything else offered by Amazon. When Purdue announced the move on... Read more »
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    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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