Posts in category "International Business"

Women Who ‘Lean In’ Often Face Leadership Roadblocks

Women Who ‘Lean In’ Often Face Leadership Roadblocks
It’s a growing refrain that women aren’t climbing the leadership ladder because they’re not leaning in or lack confidence. In reality, however, the major career obstacle is senior managers and boards who choose not to promote them and exclude them from the leadership dialogue. The May 2014 Atlantic cover story “The Confidence Gap” argues that... Read more »

A Tale of Two Trade Shows: Success With Different B2B Objectives

A Tale of Two Trade Shows: Success With Different B2B Objectives
Trade shows have been important to B2B companies for a long time.  Most firms see them as an opportunity to showcase their new products, meet with customers and generate media interest.  So, while they are productive and important, I don’t often hear people describe them as “fun.” Not Karen Haefling, Vice President of Marketing at... Read more »

Slice it Up: B2B Segmentation Strategy in the Global Food Industry

Slice it Up: B2B Segmentation Strategy in the Global Food Industry
When a firm has a product capable of being marketed to the food industry as a whole, developing a segmentation strategy is the only way to succeed. This year, a global food supplier asked us to work with them to identify the most attractive B2B customer target segments and specific firms within the global food... Read more »
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Nimble B2B Strategy: Navigating the Global Automotive Market

Nimble B2B Strategy: Navigating the Global Automotive Market
An Industry in Dramatic Change The global automotive industry has recovered from the economic crisis, but profits and sales growth show a much different geographic mix than before.  These changes affect not only the automotive companies themselves, but their suppliers as well. According to a recent McKinsey report, industry profit was approximately 54 billion Euros... Read more »

Segmenting for Success: Understanding the Consumer at a Deep Level as a Foundation for Strategy and Go to Market Actions

Segmenting for Success: Understanding the Consumer at a Deep Level as a Foundation for Strategy and Go to Market Actions
Is growing a business simple?  Is positioning a brand straightforward?  Can a ‘so-so’ job of meeting the needs of all consumers or customers lead to success? No. Today’s slowly recovering economy makes understanding consumers on a deeper level even more important.  Yet today we see more brands and companies who want to skip over the... Read more »

International Business Travel: Do the Costs Outweigh the Benefits?

International Business Travel: Do the Costs Outweigh the Benefits?
I just got back from a three-country European business trip working on country-specific targeting and marketing strategies for a beverage client, so the topic of international business travel is certainly fresh in my mind. Here are some statistics from the U.S. Office of Travel and Tourism Industries: My question is – do the costs of... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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