Category: Growth Strategy

LEGO AR-Studio: Augmented Reality Brings New Adventures to World’s Most Valuable Toy Brand

LEGO AR-Studio: Augmented Reality Brings New Adventures to World’s Most Valuable Toy Brand
LEGO was ranked the world’s 91st most valuable brand by Forbes in 2017, and the world’s most valuable toy brand, according to Brand Finance Toys 25 2018 report, ahead of My Little Pony, Monsters High, Nerf and Fisher-Price. Despite this brand success, the company reported an 8% decline in sales and a 17% decline in... Read more »

How to Attract Financially-Savvy Gen Z to Your Workforce

How to Attract Financially-Savvy Gen Z to Your Workforce
Gen Z, who are currently about 8-22 years old, are the future of our workforce. Very soon, if not already, employers will be seeking to hire the cream of the older part of this crop. One effective recruitment tool could be adding student loan repayment assistance as a benefit. A new study by IonTuition of... Read more »

Two Consumer Behavior Case Studies: The Weather Channel and GrowIt!

Two Consumer Behavior Case Studies: The Weather Channel and GrowIt!
Understanding why viewers and users behave like they do is critical to developing success strategies for The Weather Channel and mobile app GrowIt! Here’s how these two brands segment their consumers. Viewer Segmentation: The Weather Channel Several years back, Insight to Action had the privilege of working with Frank Garland (current CEO of Realtime Brackets,... Read more »
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Avocado Sales are Growing Everywhere!

Avocado Sales are Growing Everywhere!
Growing in Supermarkets… Avocados were the fastest growing fresh produce in 2016, according to Nielsen’s “Who’s Buying Your Produce” report, growing at +10%. It’s interesting to note that unlike the value-added, fresh-cut vegetables category, avocados aren’t particularly convenient to choose, eat or store. Still, over the longer-term horizon, avocados have been a success story in... Read more »

Mattel Re-Energizes 72-Year-Old Thomas & Friends Brand for New Generation of Kids

Mattel Re-Energizes 72-Year-Old Thomas & Friends Brand for New Generation of Kids
Everyone is familiar with the smiling engines of Thomas & Friends, chuffing along the island of Sodor and learning valuable life lessons that the characters share with rapt toddler audiences. Iconic Wooden Railway toys can be found in playrooms, preschools, libraries and children’s museums across the world—anywhere young children usually gather. Previous Thomas & Friends... Read more »

An Apple a Day: Craft and Local Hard Ciders Growing and Commanding Price Premium

An Apple a Day: Craft and Local Hard Ciders Growing and Commanding Price Premium
Craft Hard Cider 101 Did you know cider judges undergo sensory training to prepare them for the task of rating ciders? As a judge for the California Cider Competition, I just completed my initiation. Many of the other judges brought a wealth of wine and beer judging and tasting experience, and I was privileged to... Read more »
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Hard Soda Brands Built Business by Understanding Millennial Drinkers

Hard Soda Brands Built Business by Understanding Millennial Drinkers
The 2016 IRI Top Ten Pacesetters highlight food and beverage brands that create novel or unexpected experiences. Earning spots #3 and #10 are competitive alcoholic beverages Not Your Father’s Root Beer and Henry’s Hard Soda. These brands started strong and celebrated strong success, although more recently other beverages have stolen market share. While they both have experienced sales... Read more »

What Brands Will Help Supermarkets Meet Consumer Demand for Fresh Prepared Food?

What Brands Will Help Supermarkets Meet Consumer Demand for Fresh Prepared Food?
This $29 Billion Market is Growing at an Impressive 9 to 11% The Prepared Foods or Deli area, classified as Supermarket Foodservice, is the overall fastest growing area in the foodservice channel, according to Technomic data from 2011 to 2015. Specifically, Supermarket Foodservice grew at a 4-year average of 11%, which is nearly double the... Read more »

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences
B2B firms often develop products and services that are ultimately experienced by end users with whom the firm has no contact. It can be challenging to develop market strategy and product innovation to suit these users’ needs while achieving results for the B2B firm’s direct customers. Here are two B2B examples from my firm, Insight... Read more »
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Retail Juggernaut Amazon Earns Much of its Profit in the Cloud

Retail Juggernaut Amazon Earns Much of its Profit in the Cloud
With respect to Amazon, you’ve probably thought about the challenge for traditional brick and mortar retailers in competing with the online company. And you’ve probably enjoyed the convenience of Amazon Prime delivery. But you may not have thought much about Amazon’s cloud business: AWS. Popular services like Hulu, MailChimp, Signpost and Roadtrippers all experienced major... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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