Posts in category "Growth Strategy"

How Intuit is Turning Technology Innovations and 100k ProAdvisors into Global Growth

How Intuit is Turning Technology Innovations and 100k ProAdvisors into Global Growth
Intuit’s Global B2B Market Strategy Brings QuickBooks to the World Intuit, along with its QuickBooks brand, is known for turning customer insights and technology advances into smart market strategy. Using the power of cloud computing and software as a service (SaaS), Intuit has been able to rapidly expand into global markets. In the last 18... Read more »

Motorola Mobility: A Workplace Designed for Collaboration

Motorola Mobility: A Workplace Designed for Collaboration
The Continuing Influence of Millennial Workplace Sensibilities Recently, I enjoyed visiting Motorola Mobility’s space in Chicago’s Merchandise Mart.  The expansive, 600,000 square-foot space is carefully designed to encourage collaboration among work teams and to stimulate creativity.  Motorola Mobility, the established mobile-device brand recently acquired by Lenovo, has moved 2,400 employees into the new facility. Steve... Read more »

B2B Strategy Trend: ‘Right Now’ Trumps Long-Term Planning

B2B Strategy Trend: ‘Right Now’ Trumps Long-Term Planning
Recently, through work with my firm Insight to Action, I’ve noticed a troubling B2B pattern: management’s desire to focus on immediate commercial results (e.g., within the next six months) and to avoid long-term market strategy and strategic planning. While top executives require a one to three-year horizon in market strategy and strategic plans, middle management... Read more »
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Triple Crown Win: Partnership Pays Out for Kellogg, Target and Starbucks

Triple Crown Win: Partnership Pays Out for Kellogg, Target and Starbucks
When Kellogg’s Special K, Starbucks VIA and Target teamed up to offer a special promotion to a key demographic, the results were impressive. Brian Keefe, Senior Vice President and Scott Weller, Director of Client Solutions at Insight Promotions, LLC explain why: “This strategic partnership reaches the status of legend. The program was wildly successful, with... Read more »

Innovation Leadership Series: Celebrate Learning

Innovation Leadership Series: Celebrate Learning
It has never been easier to be a lifelong learner than it is today.  Free, 24/7 access is available to classes on a wide variety of subjects through MOOCs (massive open online classes).  For example, for learners who need to brush up on business and management concepts for work, MOOC provider Coursera offers a range... Read more »

Innovation Leadership Series: Get Aligned

Innovation Leadership Series: Get Aligned
I recently caught up with Nancy Shea who shared her expertise on “Leading for Innovation” at the Innovation Leaders Forum in Boston on April 3, 2014.  Shea brings over fifteen years of transformational leadership experience, including traditional consumer products with leading B2C players such as Kraft, Pepsi and Ocean Spray, direct to consumer players and... Read more »
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Slice it Up: B2B Segmentation Strategy in the Global Food Industry

Slice it Up: B2B Segmentation Strategy in the Global Food Industry
When a firm has a product capable of being marketed to the food industry as a whole, developing a segmentation strategy is the only way to succeed. This year, a global food supplier asked us to work with them to identify the most attractive B2B customer target segments and specific firms within the global food... Read more »

The Race is on to Segment for MOOCs: To the Victor Go the Spoils

The Race is on to Segment for MOOCs: To the Victor Go the Spoils
MOOCs have emerged as a disruptive force in  ‘traditional’ higher education.  A MOOC is a Massive Open Online Course allowing unlimited student enrollment through the internet. Coursera is one leading provider, encouraging participants to, “Take the world’s best courses, online, for free.” In a meetup held at Northwestern University on October 17th, four of the... Read more »

Fisher Brand Nuts Stand Up to the Competition

Fisher Brand Nuts Stand Up to the Competition
When a brand innovates to solve problems and appeal to both consumers and retailers, it has the opportunity to really stand up to the competition. The recent packaging launch and supporting marketing campaign from John B. Sanfilippo & Son for the Fisher brand of recipe nuts provides an excellent example of stand out benefits. John... Read more »
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Why a Focused Product Portfolio was Critical to Talking Rain’s Sparkling ICE $350 MM+ Brand

Why a Focused Product Portfolio was Critical to Talking Rain’s Sparkling ICE $350 MM+ Brand
Nielsen’s Breakthrough Innovation Report 2013 named the Talking Rain Sparkling ICE brand as a winner with a “Marathoner” activation strategy. The brand posted two-year revenues in excess of $200 million, and the brand is reportedly on course this year for over $350 million is sales. According to Nielsen’s report: “Marathoners take a more deliberate approach.... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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