Posts in category "Food and Nutrition Strategy"

Is Ultra-Filtered Milk the Next Greek Yogurt? Coca-Cola and fairlife Hope So.

Is Ultra-Filtered Milk the Next Greek Yogurt? Coca-Cola and fairlife Hope So.
In the dairy category, cow’s milk isn’t usually considered the prime area for product innovation or market share growth. We’re all familiar with the concept of grocery stores placing milk at the back of the store and following a loss-leader approach to encourage shopping for other items. Contrast with the yogurt category, specifically Greek yogurt,... Read more »

Wal-Mart Takes the Lead on a Surprising, Half-Billion Dollar Growing Grocery Category

Wal-Mart Takes the Lead on a Surprising, Half-Billion Dollar Growing Grocery Category
Pizza is a staple food in most American households. Over the next 12 months, the average American will eat 46 pizza slices. It’s surprising then how few mainstream supermarkets have taken the steps needed in merchandising to capture the refrigerated pizza purchase occasion, which is related to, but different from the frozen and hot pizza... Read more »

From Cauliflower to Tomatoes, Fresh Innovation Spurs Growth in Produce

From Cauliflower to Tomatoes, Fresh Innovation Spurs Growth in Produce
Dollar growth in the fresh departments in Grocery Stores was 5.5% compounded annually from 2012-2015, eclipsing growth in frozen (0.5%), grocery (1.6%) and dairy (2.4%) according to Nielsen’s recent produce-focused study. Unit growth has also been a strong 3% or more in most fresh areas (including produce, deli, bakery, and seafood) from 2014 to 2105.... Read more »
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Beyond Mainstream Pricing: Breyers Goes Super Premium with Gelato Indulgences

Beyond Mainstream Pricing: Breyers Goes Super Premium with Gelato Indulgences
The ice cream market is facing a bit of a meltdown in recent years, with 22% of 2016 frozen treat consumers buying less. Beth Bloom, Senior Food & Drink Analyst for Mintel, writes about the current US ice cream market: “As volume sales in the saturated category decline, dollar gains have cooled. While health leads... Read more »

Giovanni Rana Built its Brand with a Fresh Approach and Wins Nielsen Breakthrough Innovation Award

Giovanni Rana Built its Brand with a Fresh Approach and Wins Nielsen Breakthrough Innovation Award
With its line of refrigerated, fresh-filled pastas, the Giovanni Rana brand won a 2016 Nielsen Breakthrough Innovation award. Nielsen recognized the brand’s 55% growth in the US, with 2015 revenue totaling 130 million euros. And Giovanni Rana is planning for more growth: “This positive trend convinced the company to make a further effort to meet... Read more »

Successfully Bringing a Foodservice Brand to Retail: Bob Evans ‘Farm Fresh’ Strategy Unifies its Restaurant and Grocery Segments

Successfully Bringing a Foodservice Brand to Retail: Bob Evans ‘Farm Fresh’ Strategy Unifies its Restaurant and Grocery Segments
How Bob Evans Built a Successful Retail Grocery Business, Propelled by its Restaurant Brand Taking a popular restaurant concept and translating it to a profitable retail grocery business is an alluring but tricky path for many brands. In our work, we have seen both successes and failures with these extensions. The market strategy case study... Read more »
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‘Empathetic’ Market Strategy Drives Outsize Growth for Beverage Bai

‘Empathetic’ Market Strategy Drives Outsize Growth for Beverage Bai
Beverage brand Bai has experienced meteoric growth since its 2009 founding, significantly by following a market strategy that focuses on empathy with consumers and distributors. In 2015, an Inc. profile reports Bai’s three-year growth at 2,210%, for 2015 revenue of $119.9M. In 2015, Forbes ranked Bai No. 13 in its America’s Most Promising Companies list.... Read more »

Mainstream, Premium, Super Premium: Pricing Strategy Examples from Gevalia and McCormick

Mainstream, Premium, Super Premium: Pricing Strategy Examples from Gevalia and McCormick
Managing a brand in multiple price tiers requires careful portfolio positioning. These two case examples are brands that have clear market strategies for different price tiers. Gevalia challenged Starbucks by taking its direct-to-consumer super premium brand into the premium supermarket retail segment.  McCormick successfully offers both mainstream and premium products, essentially on the same shelf.... Read more »

Sabra’s Half-Billion-Dollar Hummus Empire Grew One Dip at a Time

Sabra’s Half-Billion-Dollar Hummus Empire Grew One Dip at a Time
Sabra is a revolutionary brand that popularized hummus in the US. As of early 2016, Sabra owned more than 60% share in the US hummus market that it created, representing half a billion dollars in sales. Its full line of products are carried in grocery stores and with food vendors across the country, and the... Read more »
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Mom’s New Dinner Strategies for the Age-Old Problem of the Picky Eater

Mom’s New Dinner Strategies for the Age-Old Problem of the Picky Eater
To Mom, Family Dinner Represents Family Connections Family dinners are important to moms as time for the family to connect, as we wrote about in Tuning into Mom. Mom is ideally looking for both children and adults to get a good ‘balanced’ meal, without spending the whole time fighting over food and eating vegetables. Part... Read more »
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