Posts in category "Education Strategy"

Does Your Brand Tap into the Power of Sages?

Does Your Brand Tap into the Power of Sages?
Boomers Have More Time and Money and are Easier to Engage Five-time author and Purdue professor Carolyn Boiarksy had a brainstorm last year: Baby Boomers love to get together, and they have money and time to do so. Organizations that provide these opportunities can benefit from the participation, engagement and loyalty of Boomers. Boiarksy’s observation... Read more »

The New $19 Billion Education Market: 38 Million Grandparents Giving the Gift of Education

The New $19 Billion Education Market: 38 Million Grandparents Giving the Gift of Education
In the past year, I’ve had multiple in-depth conversations with moms and dads about the choice of elementary, middle school or high school for their children.  These are parents who have concluded that their child needs something different from their local public school, and are fortunate enough to be able to afford a private school... Read more »

Off to College and At College: The Growing Market of 11 Million Millennial Full-Time Students and their Parents

Off to College and At College: The Growing Market of 11 Million Millennial Full-Time Students and their Parents
Across the US, an estimated 21 million students will be enrolled in college in 2014, up from 15 million in 2000 according to the National Center of Education Statistics; 11 million of those students are full-time undergraduates, and approximately 3 million are headed off to college for the first time. While “Back to School” is... Read more »
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How Law Schools are Getting Their Groove Back

How Law Schools are Getting Their Groove Back
Julia Brady, Principal at Perceptive Strategies, is guest author for this article on the evolution of law schools. Brady is a brand strategy consultant who has developed growth strategies for leading consumer, healthcare and higher education brands including Gatorade, Quaker Oatmeal, The University of Chicago Booth School of Business and NorthShore University HealthSystem. While many... Read more »

What Brands Need to Know about Segmenting First-Time Moms by Age

What Brands Need to Know about Segmenting First-Time Moms by Age
Much has been mentioned on the subject of first-time moms becoming older in the US. In 1980, the average age of the first-time mom was 22.7, and in 2010 it had increased to 25.4.  Delving into the data a bit more, you see African American and Hispanic first-time moms have an average age of 23.1... Read more »

Capture Mom and Dad’s Attention by Aligning with Their Child’s XTraC’s (Extracurricular Activities)

Capture Mom and Dad’s Attention by Aligning with Their Child’s XTraC’s (Extracurricular Activities)
As Teri and I wrote about in Tuning into Mom: Understanding America’s Most Powerful Consumers, the child’s extracurricular activities are a powerful influence on the family lifestyle, both for moms and dads.  As my friend Craig said to me on the sidelines of our sons’ flag football game a few years ago, “I feel like... Read more »
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Summer Camp Planning Segmentation: The Early Birds, The Spring Break Planners & The Last Minute Crowd

Summer Camp Planning Segmentation: The Early Birds, The Spring Break Planners & The Last Minute Crowd
Eleven million children attend summer camp each year, according to the American Camp Association. Over spring break, many parents and their children are making their plans. This week gives them time to discuss priorities and interests, and to research the various summer camp options.  I spoke with Angela Allyn, Senior Program Coordinator for the City... Read more »

Over 1 Million Young Adults and their Parents Will Discuss Grad School Over Winter Break

Over 1 Million Young Adults and their Parents Will Discuss Grad School Over Winter Break
Will Your Brand Support This Dialog? Today’s young adults value and trust their parents’ input for many important decisions.  Education is a huge decision, and many are actively considering getting a masters’ degree.  And, The Council for Graduate Schools, which captures data from institutions that confer over 74% of masters’ degrees, reported over 1 million... Read more »

Math: An Overlooked Opportunity to Connect Your Brand with Moms’ Interest in Her Child’s Education

Math: An Overlooked Opportunity to Connect Your Brand with Moms’ Interest in Her Child’s Education
Family Reading Nights Are Great, But Why Won’t Brands and Moms Sign Up for Math? Educational success is one of Mom’s most important hot-button issues we identified in Tuning Into Mom. It’s third only to her relationship with her child and the quality of communication between them. Brands that can connect with Mom through educational... Read more »
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Selling Online Education to the Mom Market

Selling Online Education to the Mom Market
This article was written by guest author Mariana Ashley of  OnlineColleges.net. Online education represents a bevy of opportunities for many looking to pursue an advanced degree, but more than anything, it presents a very real second chance to those usually excluded from getting a higher education. For mothers especially, online degrees enable them to be... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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