Posts in category "Consumer Insights"

How Hilton’s Tru and Other Offerings Aim to Capture Millennial Traveler Demand

How Hilton’s Tru and Other Offerings Aim to Capture Millennial Traveler Demand
Both Airbnb and Hotels Like Tru Offer a Place to Sleep, But What about Conveniently Eating and Drinking, Exercising, Working or Just Hanging Out? In 2016, Hilton announced their new concept, Tru, which is designed to offer affordable and stylish places to stay, work and eat while traveling. Tru will serve the midscale segment (approximately... Read more »

Stanford and Texas Tech Tempt College Student Taste Buds and Stay Abreast of Top Trends

Stanford and Texas Tech Tempt College Student Taste Buds and Stay Abreast of Top Trends
Over the next three to five years, Insight to Action sees eight macro foodservice trends that are driving demand in the foodservice industry. Colleges and Universities like Stanford and Texas Tech provide good examples of how to meet that demand, so we spoke to leaders in foodservice at these universities. Meeting the demands of today’s... Read more »

Is Ultra-Filtered Milk the Next Greek Yogurt? Coca-Cola and fairlife Hope So.

Is Ultra-Filtered Milk the Next Greek Yogurt? Coca-Cola and fairlife Hope So.
In the dairy category, cow’s milk isn’t usually considered the prime area for product innovation or market share growth. We’re all familiar with the concept of grocery stores placing milk at the back of the store and following a loss-leader approach to encourage shopping for other items. Contrast with the yogurt category, specifically Greek yogurt,... Read more »
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Wal-Mart Takes the Lead on a Surprising, Half-Billion Dollar Growing Grocery Category

Wal-Mart Takes the Lead on a Surprising, Half-Billion Dollar Growing Grocery Category
Pizza is a staple food in most American households. Over the next 12 months, the average American will eat 46 pizza slices. It’s surprising then how few mainstream supermarkets have taken the steps needed in merchandising to capture the refrigerated pizza purchase occasion, which is related to, but different from the frozen and hot pizza... Read more »

Timing Matters: Balancing Field, Expert and Headquarters Market Perspective for B2B Innovation Strategy

Timing Matters: Balancing Field, Expert and Headquarters Market Perspective for B2B Innovation Strategy
For B2B innovation strategy development over a one to five year horizon, my firm, Insight to Action recommends considering field, headquarters and expert primary insights perspectives. Of course, before conducting the new research, a critical first step is to leverage secondary sources and to assess any historical data and identify unanswered questions. An example of... Read more »

From Cauliflower to Tomatoes, Fresh Innovation Spurs Growth in Produce

From Cauliflower to Tomatoes, Fresh Innovation Spurs Growth in Produce
Dollar growth in the fresh departments in Grocery Stores was 5.5% compounded annually from 2012-2015, eclipsing growth in frozen (0.5%), grocery (1.6%) and dairy (2.4%) according to Nielsen’s recent produce-focused study. Unit growth has also been a strong 3% or more in most fresh areas (including produce, deli, bakery, and seafood) from 2014 to 2105.... Read more »
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Beyond Mainstream Pricing: Breyers Goes Super Premium with Gelato Indulgences

Beyond Mainstream Pricing: Breyers Goes Super Premium with Gelato Indulgences
The ice cream market is facing a bit of a meltdown in recent years, with 22% of 2016 frozen treat consumers buying less. Beth Bloom, Senior Food & Drink Analyst for Mintel, writes about the current US ice cream market: “As volume sales in the saturated category decline, dollar gains have cooled. While health leads... Read more »

Driving Innovation from B2B Market Research

Driving Innovation from B2B Market Research
Thinking Through the Role and Value of Multiple Perspectives, from End User to HQ Decision Maker When conducting B2B market research for clients that sell to larger organizations (e.g., those with more than 1000 employees), it’s typically a given that there are multiple decision makers involved in choosing a vendor or service. For example, some... Read more »

Nasacort Combines Consumer Understanding and Science for a Winning Market Strategy

Nasacort Combines Consumer Understanding and Science for a Winning Market Strategy
Nasacort Allergy 24HR entered the highly-saturated and competitive OTC allergy market in 2014. With low brand awareness and consumer wariness of nasal sprays, the brand’s launch was risky. But Nasacort is now one of Sanofi’s top-ten consumer brands and won a 2016 Nielsen Breakthrough Innovation Award. The science behind Nasacort is a key competitive difference... Read more »
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‘Empathetic’ Market Strategy Drives Outsize Growth for Beverage Bai

‘Empathetic’ Market Strategy Drives Outsize Growth for Beverage Bai
Beverage brand Bai has experienced meteoric growth since its 2009 founding, significantly by following a market strategy that focuses on empathy with consumers and distributors. In 2015, an Inc. profile reports Bai’s three-year growth at 2,210%, for 2015 revenue of $119.9M. In 2015, Forbes ranked Bai No. 13 in its America’s Most Promising Companies list.... Read more »
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