Posts in category "Consumer Insights"

Mainstream, Premium, Super Premium: Pricing Strategy Examples from Gevalia and McCormick

Mainstream, Premium, Super Premium: Pricing Strategy Examples from Gevalia and McCormick
Managing a brand in multiple price tiers requires careful portfolio positioning. These two case examples are brands that have clear market strategies for different price tiers. Gevalia challenged Starbucks by taking its direct-to-consumer super premium brand into the premium supermarket retail segment.  McCormick successfully offers both mainstream and premium products, essentially on the same shelf.... Read more »

Sabra’s Half-Billion-Dollar Hummus Empire Grew One Dip at a Time

Sabra’s Half-Billion-Dollar Hummus Empire Grew One Dip at a Time
Sabra is a revolutionary brand that popularized hummus in the US. As of early 2016, Sabra owned more than 60% share in the US hummus market that it created, representing half a billion dollars in sales. Its full line of products are carried in grocery stores and with food vendors across the country, and the... Read more »

Mom’s New Dinner Strategies for the Age-Old Problem of the Picky Eater

Mom’s New Dinner Strategies for the Age-Old Problem of the Picky Eater
To Mom, Family Dinner Represents Family Connections Family dinners are important to moms as time for the family to connect, as we wrote about in Tuning into Mom. Mom is ideally looking for both children and adults to get a good ‘balanced’ meal, without spending the whole time fighting over food and eating vegetables. Part... Read more »
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Adventure is on the Menu in School Cafeteria Trends

Adventure is on the Menu in School Cafeteria Trends
From Adventurous Choices to Twists on Familiar Favorites, School Cafeterias Fight Kid Boredom with Novelty  Trends in school cafeterias go through one main gatekeeper: the nutrition/foodservice director. Nutrition directors juggle many competing and critical goals in selecting school lunch foods, such are pleasing kids’ palates, offering interest and variety, holding visual appeal and delivering nutrition... Read more »

Surprise! Century-Old McCormick & Company Wins Amazon’s ‘Grocery Vendor of the Year’ Award

Surprise! Century-Old McCormick & Company Wins Amazon’s ‘Grocery Vendor of the Year’ Award
McCormick & Company Spices Up eCommerce with a Fast-Track Market Strategy One might expect Amazon’s Grocery Vendor of the Year to be a manufacturer of highly consumable items, like P&G. But the actual recent winner was unexpected: established herbs and spices brand McCormick & Company. The company’s fast-track ecommerce strategy launched just five years ago,... Read more »

Your Home’s Changing Role as a Workplace and Income Source

Your Home’s Changing Role as a Workplace and Income Source
How 32 Million Americans ‘Working at Home’ is Changing Our Lives and Living Spaces Remote working is a significant trend in the US workplace, and it’s changing not only the way we work but the way we live, as well.  In new construction and renovations alike, making home offices that are more functional and appealing... Read more »
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How Smuckers and Similac Navigate Non-GMO vs. Organic Brand Strategies

How Smuckers and Similac Navigate Non-GMO vs. Organic Brand Strategies
Shifting Demand Means Choosing Between Non-GMO and Organic Market Strategies Won’t Come Naturally Organic has been a food trend for many years, and most food brands have a market strategy perspective on the issue, ranging from actively dismissing organic to embracing it wholeheartedly. Just as the “natural” market starts to settle down, a new popular... Read more »

At the Grill and in the Kitchen, Men Are Cooking it Up Cross-Generationally

At the Grill and in the Kitchen, Men Are Cooking it Up Cross-Generationally
Men Stepping Up for Thanksgiving and Other Holidays With Thanksgiving just around the corner, my thoughts are turning more frequently to cooking and meal preparation.  In 2013, I had the pleasure of sharing consumer insights trends with the Butterball team, who had just welcomed the first men as official brand spokespersons. The Butterball brand recognized... Read more »

Which Millennials? Selling to the Stereotype Ignores Realities for Many of These 75 Million Consumers

Which Millennials? Selling to the Stereotype Ignores Realities for Many of These 75 Million Consumers
A recent SNL skit on Millennials humorously portrays the workplace generation gap, with Millennials (defined as “twenty-somethings”) expressing their expectations for career advancement. What A Difference 5 Years Can Make Often overlooked, however, is that during their 20s, Millennials transition through dramatically different lifestages. By the time they are 25-29, fully 45% of women are... Read more »
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The Future of Marketing to Kids: How Disney’s ‘Frozen’ Won Over a Surprising Segment

The Future of Marketing to Kids: How Disney’s ‘Frozen’ Won Over a Surprising Segment
Brands in the kids’ space have historically known how to appeal to both girls and boys using a particular set of market strategies and marketing tactics. But recent observations surrounding Disney’s Frozen suggest we need to revisit some of this “common sense” moving forward. What once would have been classified as a “girls’ movie,” appeals... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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