Category: Business Strategy

CREtech Explores Self Driving Cars, Flexible Workspace and More at Los Angeles Event

CREtech Explores Self Driving Cars, Flexible Workspace and More at Los Angeles Event
Turning Parking Garages into Office Space and Blurring the Line Between Retail and Office CREtech recently held its annual Los Angeles regional event at the Fashion Theater. CREtech CEO Michael Beckerman opened the event, welcoming attendees to the CREtech community, whose mission is to bring together the commercial real estate and tech communities. As evidence of... Read more »

Making Cross-Functional Teams Work: Going on a Customer Safari with an Agile Team

Making Cross-Functional Teams Work: Going on a Customer Safari with an Agile Team
Agile is the popular software development methodology that is making its way into business team circles. Safari is the proven positioning and new product qualitative optimization process developed by the Cambridge Group. Although developed by very different professionals, the two methodologies share many similar elements and goals, especially the primacy of cross-functional teams to the... Read more »

Enduring Online Retail Needs: Things Change, But They Don’t

Enduring Online Retail Needs: Things Change, But They Don’t
Things Change… Online purchasing by consumers grew an estimated 10% in 2016, compared with a much more modest 1% growth in retail. While 2017 year-end results are not yet fully available, indications are that the increased share and fast growth in online spending continued in 2017. Specifically, full year 2017 US ecommerce sales are estimated... Read more »
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Avocado Sales are Growing Everywhere!

Avocado Sales are Growing Everywhere!
Growing in Supermarkets… Avocados were the fastest growing fresh produce in 2016, according to Nielsen’s “Who’s Buying Your Produce” report, growing at +10%. It’s interesting to note that unlike the value-added, fresh-cut vegetables category, avocados aren’t particularly convenient to choose, eat or store. Still, over the longer-term horizon, avocados have been a success story in... Read more »

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences
B2B firms often develop products and services that are ultimately experienced by end users with whom the firm has no contact. It can be challenging to develop market strategy and product innovation to suit these users’ needs while achieving results for the B2B firm’s direct customers. Here are two B2B examples from my firm, Insight... Read more »

Understanding B2B Foodservice: Brands Bring Value to the Consumer Experience

Understanding B2B Foodservice: Brands Bring Value to the Consumer Experience
Many of the world’s leading brands, including Apple, Amazon, Microsoft, Verizon, Toyota and Coco-Cola are dominantly Business to Consumer (B2C) focused. And in the US retail landscape, despite some growth of private label, packaged goods brands command the majority of consumer products purchased. Brands control 82.5% of dollar share vs. private label’s 17.5% in 2014.... Read more »
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Retail Juggernaut Amazon Earns Much of its Profit in the Cloud

Retail Juggernaut Amazon Earns Much of its Profit in the Cloud
With respect to Amazon, you’ve probably thought about the challenge for traditional brick and mortar retailers in competing with the online company. And you’ve probably enjoyed the convenience of Amazon Prime delivery. But you may not have thought much about Amazon’s cloud business: AWS. Popular services like Hulu, MailChimp, Signpost and Roadtrippers all experienced major... Read more »

Timing Matters: Balancing Field, Expert and Headquarters Market Perspective for B2B Innovation Strategy

Timing Matters: Balancing Field, Expert and Headquarters Market Perspective for B2B Innovation Strategy
For B2B innovation strategy development over a one to five year horizon, my firm, Insight to Action recommends considering field, headquarters and expert primary insights perspectives. Of course, before conducting the new research, a critical first step is to leverage secondary sources and to assess any historical data and identify unanswered questions. An example of... Read more »

Successfully Bringing a Foodservice Brand to Retail: Bob Evans ‘Farm Fresh’ Strategy Unifies its Restaurant and Grocery Segments

Successfully Bringing a Foodservice Brand to Retail: Bob Evans ‘Farm Fresh’ Strategy Unifies its Restaurant and Grocery Segments
How Bob Evans Built a Successful Retail Grocery Business, Propelled by its Restaurant Brand Taking a popular restaurant concept and translating it to a profitable retail grocery business is an alluring but tricky path for many brands. In our work, we have seen both successes and failures with these extensions. The market strategy case study... Read more »
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Nasacort Combines Consumer Understanding and Science for a Winning Market Strategy

Nasacort Combines Consumer Understanding and Science for a Winning Market Strategy
Nasacort Allergy 24HR entered the highly-saturated and competitive OTC allergy market in 2014. With low brand awareness and consumer wariness of nasal sprays, the brand’s launch was risky. But Nasacort is now one of Sanofi’s top-ten consumer brands and won a 2016 Nielsen Breakthrough Innovation Award. The science behind Nasacort is a key competitive difference... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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