I was minding my own business on Saturday, listening to the radio while I did, and an ad came on. I won't name the product because I want to debunk one of its claims -- an expression I'm hearing too much of.
This product's qualities were extolled as marvels "spanning three centuries." OK, I get it, the nineteenth, twentieth and twenty-first. But that doesn't make it 300 years old -- especially not when it's a Chicago-based product.
Chicago was founded in 1837. The city won't be even 200 years old -- still a baby in international terms -- until 2037, so the 300-year mark would happen in 2137.
All right, the product might be older than the city, but surely not by centuries.
We're only 19 years into the twenty-first century -- no, the year 2000 didn't count, but I digress. Let's not count those 19 years as "spanning another century" just yet; we're a long way from the middle of the bridge there.
But that's math? No, that's arithmetic -- or just plain counting. It helps to be Serious about that, too.
Margaret Serious has a page on Facebook.
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Filed under: Expressions