One of my favorite parts of the Winter Olympics is the medal ceremonies. Nothing in my mind will top the ceremony on Feb. 24, 1980, when the whole men's hockey team from "U-S-A" got to crowd up onto the gold medal captain with its great captain, Mike Eruzione. (Happy anniversary, gentlemen, and thank you.)
But that doesn't mean I don't mind that we've seen so few ceremonies on broadcast coverage of this year's games in PyeongChang, South Korea. I love sports, but I also love music. They aren't mutually exclusive, especially at the Olympic Games.
The first time I heard "Advance, Australia Fair," Australia's new anthem, one of its athletes was singing it on TV at a ceremony. (I was expecting "Waltzing Matilda," I admit.) I've even liked comparing "O Canada" to the Olympic theme music -- not that I've had a chance to do that this year when the Chicago Blackhawks weren't playing a Canadian team.
I would have liked the chance to learn the Norwegian national anthem and celebrate with them, and my friends of Norwegian heritage, as Norway led the way in gold medals won at these games. But I have yet to hear a hint of their music.
Proximity, or closeness, is always a news value -- but it is not the news value. Just because it's not from the U.S. doesn't mean people aren't interested.
Could this be why I've been reading about low ratings, NBC?
Just a thought.
Margaret Serious has a page on Facebook.
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