Two well-faded ghost signs for Uneeda Biscuit can be found in Chicago. One looms over the alleyway of the building at 2011 N. Racine Avenue in Lincoln Park while the other, partially obscured, faces south at 302 S. Wells Street in the Loop.
Nabisco, formerly The National Biscuit Company, has roots in Chicago. They opened corporate offices in the Home Insurance Building in 1898. Uneeda biscuits were an attempt to make a cracker that was flakier and lighter than any of their competitors’ versions. Their selling point was that they were sold in air-tight sanitary packages, unlike other crackers that were packed in barrels.
Many Uneeda vintage advertisements can still be seen around the country, a lot of them in better shape than this one. Given the 5 cents price, this sign was probably painted in the 1920's or so. Surprisingly, although they’re synonymous with vintage materials, Nabisco only discontinued the Uneeda biscuit brand in 2009.