Is Hummus the New Salsa?

Is Hummus the New Salsa?

What do ketchup, salsa, & hummus have in common? They are all in my fridge, and probably in yours 99% of the year. Americans seemed to get obsessed with dips. We could add to the list Ranch, BBQ, Honey Mustard but I like the Ketchup, Salsa, & Hummus list because they are part of America's king condiment romance. Ketchup is a classic American thing, you find it at "American" establishments all over the world (I'm talking McDonalds). Salsa once was a Mexican thing, and still is in it's purist form but Americans have claimed salsa for ourselves. Unfortunately this often means it is sweeter and more preserved that the Mexican purist version, but even so...what would a Superbowl party be without chips and salsa? Believe me, as an American living abroad not being able to find chips and salsa made me homesick. In 2000 the sale of salsa surpassed that of ketchup (http://www.salsashack.com/ I read that first in the NYT I am sure, but can't seem to find the aritcle). My prediction is that hummus is next. Hummus used to be a known as a middle eastern chickpea condiment. Now, hummus is everywhere. There are 50 plus varieties on the grocery store shelf, and most bars and restaurant in Chicago offer a veggie & hummus platter. Though Salsa is still the King condiment in America, Hummus is gaining ground. "In 2006, hummus was in 12% percent of households, rising to 17% by early 2009.Read more: http://www.foxnews.com/leisure/2010/04/05/theres-hummus/#ixzz1oUJXQEfs. Our current favorite hummus is a local product stocked at Whole Foods, it is Chef Earls Hot Giardiniera Hummus. I discovered Chef Earls, when I met the company owner personally at Whole Foods and he recommended it to me. It is so amazing Joe requested his "own" tub for the week. Although it is no competition for the real authentic hummus at Dawali Mediterranean Kitchen (my mother-in-law is Armenian and claims it is the most authentic Middle Eastern food she has ever had in the U.S.), it is America's improvisational fusion at its best. What do you think? Is hummus the new Salsa?

 

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  • Hi Amy - nice article, I agree with the rise in popularity of hummus as a condiment, and welcome it with open arms. I'm a hummus lover too and can't get enough of the Chef Earl's Giardiniera Hummus! It's so good! Just the right amount of heat!

    P.S. The link about Chef Earl's links somewhere funny, I think it needs to be updated to this:
    http://goodfoods.com/brands/chef_earl/hummus

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