The Miami Dolphins have confirmed that they are changing their logo; a decision made to go along with an entire re-branding effort.
Dolphins CEO Mike Dee:
We had always had a plan to kind of roll out over a 30-day period so we’re going to start rolling it out. But the logo is only one part of the announcement. It’s a complete re-branding of the team…There’s a lot of history in this in that we went back to colors, the true aqua and the true orange that were part of the first 29 years of the franchise’s history...But the logo design itself and some other things you’ll see respect that tradition in the past but also have an eye on the 21st century Dolphins.
I actually think it looks pretty cool. Although the previous logo was fine, they are eliminating the cartoon look; something that many other teams in a number of sports should do. Maybe this re-branding campaign will help lead to wins on the field.