Potty-Mouthed Princesses Use Shock To Overwhelm Substance

Potty-Mouthed Princesses Use Shock To Overwhelm Substance

Should young girls be exploited to point out exploitation? That was my initial question after watching a purposely shocking ad featuring young girls dropping f-bombs in the name of feminism.

The ad, "Potty-Mouthed Princesses Drop F-Bombs For Feminism" is for clothing company FCKH8 and has already been pulled from YouTube.

While one could debate the merits of pulling the ad (and YouTube user standards) I am more disturbed by the use of young girls in such an inappropriate manner. I say this as a father of three girls, ages 16, 7 and 4. All of my girls love(d) dress up and have rich imaginations. But using swearing children to preach feminism is the equivalent to using a giant pink gorilla on top of an auto dealership as shock overwhelms substance.

I simply have no use for profanity and believe in the adage that those who use it profusely have little else to say. Plenty of comedians and more than a few bloggers thrive with language that would make a longshoreman blush. It's just not for me. My kids (particularly my two teenagers) don't swear because I don't swear. The strongest phrase from my younger kids is "what the what" and they are both convinced that the "S word" is stupid.

I was also struck by the adult images; young girls dressed in "princess" dresses in full makeup. Again the point is valid - we do live in a highly sexualized society that places real pressures on young women. But the ad is no less offensive. My other questions:

What is the audience for the FCKH8 ad? I presume the Potty-Mouthed Princesses are aimed at adults as no right minded television honcho would run this on Saturday morning cartoon hour. Not that the kiddie hour is full of wholesome images. I'm also bothered by characters such as  "Disney kids" Zach and Cody who talk back to adults and lead somehow lead independent lives at the age of 11.

What parent would put their child in this ad? I'm sure the response would be that it's cute or funny, but at who's expense? Sexism, inequality and violence against women are serious topics. Using foul mouthed kids misses the point. I'm fine with kids playing dress-up in advertising for the right reasons.



How do you feel about kids taking on "adult" themes in advertising or on television? Thank you for reading. I would enjoy hearing from you in the comments section and would love it if you like us on Facebook.

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