Taking delivery of a clue ...


I feel bad that I've not had more "job search" books to bring you here, but the stream of unsolicited review copies that had been keeping the Monday slot of The Job Stalker stocked for many months has dried up to a large extent, and so you're left hanging for what I voluntarily get read (which only occasionally involves "business books").

Now, I will admit that the current book is certainly an "in my universe" entry for the concept of a job book ... as it's about the Web, communications, and marketing (all the sort of thing that I'm likely to be looking to in terms of job openings), which may have nothing to do with your own job hunt.  However, as I've noted on previous books, these are areas (especially the web aspects) that are essential realities for the current and coming economies, and so are "good things to know", even if you're not looking for MarCom gigs.

This is actually one of those books that has been kicking around for a while, having started with the http://cluetrain.com/ web site back in 1999, where the authors posted the initial 10-page Cluetrain Manifesto with their 95 Theses and initial commentary.  The four authors,  Rick Levine, Christopher Locke, Doc Searls, and David Weinberger, then expanded on this with the 7 essays which make up the book, The Cluetrain Manifesto: The End of Business as Usual.  

Of course, 12 years is forever when dealing with computers or the Internet, so it is rather remarkable how fresh and un-dated most of this material is.  I guess railing against "business as usual" really doesn't have an expiration date, and the writers stayed clear of the "flying car" zone of forecasting.  What is here is a very cogent look at how the Internet was (and is) changing communications, and so changing how business is (or should be) done, and how this evolves the culture.

One of the predictions here is having to deal with jobs ... how companies will have to humanize their management styles, as the individual worker, resentful of attitudes, orientations, or actions of their employer can suddenly have a global stage, and making workers partners in "who the company is" works far better than keeping armies of NDA-wielding lawyers employed to silence any dissension in the ranks.  Obviously a lot companies still prefer the jackboot to the concept of inclusive management, but many of the points here are quite hopeful for the sort of future seen in other books I've reviewed in this space.

Again,  The Cluetrain Manifesto is not a "how to get a job" sort of book, but it's one of those that will set you to thinking how things can be different, and how you can make those emerging differences work for you.  As I note in my review, I recommend this one "to everybody", which means you too.  And, what luck ... you can read this for free at the website, so click the link and bookmark it, and have a go at this at your leisure.

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