Did you know it was "Blog Action Day"? No? Well, now you do. In honor of this momentous occasion I've done something slightly bizarre ... I've flip-flopped Friday's weekend link dump with Monday's book feature. Why? Well, you see ... I was a participant in (i.e., I wrote a section) this year's Age of Conversation 3: It's Time to Get Busy, the latest installment on what's being called a "discussion about how the global marketing landscape is changing", and it just so happens that the book's charity coincides with this year's Blog Action Day's charity, "Charity: Water" (more info on this can be found very well presented over on the Brain Pickings blog).
The Age of Conversation books are done pro bono by their contributors, who then get a chance to vote for which charity each edition donates its profits to, and (although the book has been out since earlier this year) it was pure coincidence that we ended up picking Charity: Water as the recipient. Here's a bit from the AoC guys on this:
The first piece of news is to confirm that the charity that benefits from each and every sale of each and every book, is charity: water. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.
Amazingly, just $20 can give one person clean water for 20 years. An average water project costs $5,000 and can serve 250 people with clean, safe water -- so purchasing a copy of the Age of Conversation 3 really can make a difference to someone's life!
As far as the book ... Age of Conversation 3: It's Time to Get Busy ... it features some of "the world's leading marketers, writers, thinkers and creative innovators" who have contributed content (my piece is about on-line identity). This volume investigates the roles that community, conversation, experimentation, engagement, and collaboration play in shaping the 21st century's economy of ideas. As businesses, public and private organizations, and individuals realize that there's much more to social media and its impacts than first meets the eye, the book delves into which platforms, tools, and approaches truly work. To find out more on the Age of Conversation project, you can visit their web site and check out the previous volumes.