Are these guys the unequivocal kings of YouTube or what?
And if you've watched a few of their vids or saw them do the treadmill routine live, you know they're not about editing gags. Just playing music in ridiculously cool ways. Makes sense -- they're from Chicago.
Lead singer Damian Kulash also said one of my favorite things ever when asked if they did each video just to top/ get more web hits than the last. To paraphrase: "I'm in a band. I thought we were supposed to do creative things."