Tag: marketing

Chicago Defender Honors Young Leaders

Media rankings come a dime a dozen. (“30 under 30”, “40 under 40”, or “12 to watch in ’12”) And every news organization–just like every human being– has a different opinion about “Who’s Who.” But I really applaud what Chicago Defender managing editor Kathy Chaney has done with the paper’s first ever “40 under 40”... Read more »

Channel 2 Tries Something New

CBS 2 Chicago (WBBM-TV) might be having ratings problems, but the station nevers stops trying promotion ideas. Earlier this year, I participated in the station’s wildly popular (and somewhat controversial) Traffic Tryout competition. I was one of 68 semi-finalists chosen from a pool of nearly 700 and my day at the station was good. But... Read more »