As I've blogged about before, WBBM-TV (Channel 2) news director Jeff Kiernan encourages "enterprise journalism" with his reporters. He wants to find unique stories and present them in a strategic way. Sometimes it works when you see a story on a syndicated video website like Worldstarhiphop or Dimewars. Other times, the stories may go unnoticed.
One cool story idea that Channel 2 reporter Pam Jones found was right here on ChicagoNow. It was based on a blog posted by Christina Rodriguez of Living With Diabetes. Rodriguez wrote about an offensive poster that was displayed in the Thompson Center promoting a now-canceled event at Governor Quinn's office. She got a lot of positive feedback in such a short time and eventually Jones contacted her.
(I had problems embedding on here. So, the link is below.)
I think it's great. This is what I want to see more of by ALL news stations and not just Channel 2. If you are not monitoring what folks are talking about online and turning that into a relevant news story--you won't maintain a strong following.
Good luck to Channel 2. This strategy appears to be working. :)