The Chicago Loop Alliance threw another pop up party Thursday evening in partnership with the Art Institute of Chicago. The Activate event drew hundreds of people in the alley next to the iconic Chicago theater.
The Activate events start at 5 p.m.. They offer a place where people can come after work for beer and wine and appreciate art, music, and entertainment. Admission is free. Future Activate dates are listed on the Chicago Loop Alliance website.
The Chicago Loop Alliance describes Activate, "ACTIVATE is part spectacle, part happy hour hangout. Combining the talents of Chicago’s most creative minds, the events will feature art, live music and more in unique urban settings. No two alleys will be the same, so stay tuned for all the details."
According to the Chicago Tribune, these types of events are called placemaking. "Placemaking, around since the 1960s and now a global trend, reimagines public spaces to help strengthen the connection between people and their communities, facilitate social interaction and stimulate business." (Chicago Tribune)
The Chicago Loop Alliance also sponsors the Gateway project, a grouping of tables and umbrellas on the State Street median between Lake Street and Wacker Drive.
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