Kmart "Show Your Joe" ad jingles some belles

The snoopy busy bodies with nothing better to do are at it again. You know who I am talking about, the social media lynch mobs with too much time on their hands.

The busy body belles at One Million Moms have jangled nerves over Kmart's "Show Your Joe" "Jingle Bells" commercial.

The ad is for Joe Boxer shorts. "Show Your Joe" went viral on YouTube, with over 8 million views as of this writing. One Million Moms has their knickers in a twist. They claim the ad is offensive.

"The title of the current ad is "Show Your Joe," and Kmart includes sexual content during a Christmas hand bell choir performance. The commercial focuses on several men wearing Joe Boxer underwear thrusting in a sexualized way to the tune of Jingle Bells. They start gyrating and shaking themselves instead of the hand bells, intending to make their "bells" ring in song - which is highly inappropriate." (One Million Moms website)

Shaking and gyrating. Oh my! Making their "bells" ring in song. Eek!

So far their campaign has backfired. People enjoy the ad or are not offended by it. Few are refusing to shop at Kmart over this nerve jangling commercial.

Kmart, in a rare feat of corporate courage, is keeping the ad while apologizing if it offends "some people". The "some people" remark will probably cause major wedgies among the saggy white cotton underpants wearing members of OMMs.

Look, there is no good way to produce an underwear ad, male or female. It either has to be hyper-sexually glamorized or humorous. Lets face it, men's boxer shorts are not hyper-sexually glamorous, even if they have designs on them. That leaves humor. Anything else is just white bread boring. Who wants to watch white bread boring?

Alas, the lynch mob at OMMs do not see the puerile humor in tux clad men with muscular thighs wearing boxers jangling their junk to the tune of "Jingle Bells". It gives a whole new meaning to "bells on bobtails ring".

OMMs wants wholesome ads on Merican television and daggummit they are going to get them. They are launching a social media lynch mob to ban anything unwholesome. The purity police are on the prowl.

Who ever heard of a wholesome underwear ad? How does one make a wholesome underwear ad, especially for men's unmentionables?

Kmart is no stranger to advertising controversy and revels in their cute advertising campaigns such as the "Ship My Pants" and "Big Gas" campaigns. On the other hand, One Million Moms is practicing some hypocrisy here. Their site is registered to a Go Daddy reseller. You know Go Daddy, the Internet titan with those lurid ads?

Evidently it is perfectly acceptable for the bilious biddies at One Million Moms to do business with a company airing  ads with scantily clad women strippers projecting pneumatic mammaries.

It is not acceptable to air commercials with jingling junk. Go figure.

Imagine this. What if one of the chain sex shops created an ad for their "undies" using this. That would really make the pinched faced puritans at OOMs heads explode.

Filed under: Uncategorized

Leave a comment