Making A Lasting "Impact" - LUND's new fishing boat loads up on features, scales back on price
New York Mills, Minn. (January 20, 201) - If Gary Roach knows fishing, Lund knows fishing boats. It's a simple set of facts that has propelled both Roach and Lund to sacred status with fisherman nationwide. Today, Roach is simply known as "Mr. Walleye;" while, Lund is widely regarded as "The Original Fishing Boat Company." Now, over 60 years since Lund engineered its first boat, the brain trust at Lund has notched another major win. Meet the new Lund Impact.
A long-standing tradition at Lund has been to listen closely to the insights, ideas and needs of its fishing-focused customers, as well as legendary veterans such as 'Mr. Walleye,' Scott Glorvigen, Tom Neustrom, and Al Lindner. Clearly, the reason more fish cross the gunwales of Lunds more than any other boat is no accident. Smooth fishing vessels like the new Impact first spring to life on the design floor when Lund's renowned think-tank enters its first major brainstorm. The anglers imagine, suggest, propose. The engineers listen, evaluate, and formulate.