From the folks at ICAST....
This year at ICAST, more than 7,000 representatives from the sportfishing industry, including more than 2,000 buyers and 500 media representatives, gathered to see the latest innovations in tackle, gear and apparel.
The New Product Showcase was more competitive than ever. Making up a special section of ICAST's 400,000-square-foot show floor, the New Product Showcase provided special visibility for the industry's latest innovations in gear and accessories. Buyers and media representatives judged the products based on their level of innovation, execution, workmanship and practicality to select "Best of Show" honors in 17 categories, as well as the overall "Best of Show" winner.
New Product Showcase products were judged based on their level of innovation, execution, workmanship and practicality to select "Best of Show" honors in 17 categories, as well as the overall "Best of Show" winner at the year's ICAST.
210 exhibiting companies entered 750 tackle products and accessories into the New Product Showcase, sponsored by Fishing Tackle Retailer, produced by ESPN Outdoors/BASS. The product category with the most product submissions was the hard lure category.
2010 ICAST New Product Showcase Award Winners
Overall Best of Show - G.Loomis - NRX
Apparel - Frabill Inc. - FXE Stormsuit
Combo - Ardent/Lamiglas - C400/XC704 Fishouflage Bass
Electronics - Lowrance-Navico - Lowrance Elite-5 DSI
Eyewear - Maui Jim Sunglasses - Guy Harvey Collection
Fishing Accessory - Adventure Products Inc. - EGO S2 Slider Landing Net
Giftware - Boating Expressions, Inc. - Fishfenders
Kids Tackle - Pure Fishing - Pflueger-Spinning Combo-Apprentice
Line - Rapala - Sufix 832 Advanced Superline
Soft Lure - Koppers Fishing & Tackle Corp. - Live Target Hollow Body Frog
Hard Lure - Shimano American Corp. - Waxwing Sub-Surface Swimming Jig
Marine - Minn Kota-Johnson Outdoors, Inc. - Talon-Shallow Water Anchor
Freshwater Reel - Shimano American Corp. - Stella FE
Saltwater Reel - Shimano American Corp. - Trinidad A
Freshwater Rod - G.Loomis - NRX
Saltwater Rod - Shimano American Corp. - Terez
Tackle Management - HYI, Inc. - Openwater Tackle Backpack
Terminal Tackle - Sebile Innovative Fishing - Soft Weight System