Tag: Marketing

Should a photo make the lawn green when it isn't?

Home buyers will probably not agree, but some Realtors and photographers consider it acceptable practice to doctor a photo by making a lawn look green when it isn’t. A large photography company is even advertising a September special of 20% off on “Enhancing Your Listings’ Lawn with a Green Grass Upgrade!” Is that deceptive advertising... Read more »

A question about Berwyn's marketing campaign

Berwyn’s “Integrated Marketing Campaign” is in its sixth year and, according to the Berwyn Development Corporation: … the 2012 campaign continues to brand Berwyn as a top-choice destination for move-up and first-time homebuyers. The tagline – Believe the Buzz – delivers a confident message that highlights the livability of the Berwyn community and its growing... Read more »