A question about Berwyn's marketing campaign

Berwyn's "Integrated Marketing Campaign" is in its sixth year and, according to the Berwyn Development Corporation:

… the 2012 campaign continues to brand Berwyn as a top-choice destination for move-up and first-time homebuyers. The tagline - Believe the Buzz - delivers a confident message that highlights the livability of the Berwyn community and its growing cultural scene.

Berwyn continues to have a strong billboard presence in Chicago's River North neighborhood, where YoChicago's office is located. Berwyn's mayor has said that its marketing "has been a huge success for our city."

From 2000 to 2010 the Hispanic / Latino population of Berwyn increased from 38% to 59.4%, and 56% of the 5-year and older population speak a language other than English at home, according to US Census data.

Students in Berwyn South School District 100, Berwyn North School District 98 and J.S. Morton High School District 201 are 79.1%, 79.3% and 86.4% Hispanic, respectively.

If you visit the Why Berwyn website you'd be hard-pressed to discover any clues to the dominant ethnic character of the community, and one has to ask: Berwyn, ¿por qué?

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