I am obsessed with podcasts. Julie Solomon, Gary Vaynerchuk, Michael Hyatt. You name it, I probably listen to it. But the one that I've listened to ALL 195 episodes of ... Amy Porterfield. Driving to work. Working out. Walking to meet friends. Roadtrips. Ob. Sessed. Her Online Marketing Made Easy Podcast helps me with my full-time job, but as you probably already guessed, I also apply her marketing advice to dating. And let me tell you about this gem she threw out there. Outsourcing.
Businesses do this all the time. Concentrate on what you're good at and outsource the rest. Hire consultants to do the design work, the bookkeeping, the marketing, etc. So what if you outsourced things in dating that you don't like doing and/or could find someone who is better at them? Imagine getting rid of a large chunk of the things that frustrate you about dating.
I've helped dozens of people write their online profiles, prepped them with first date conversation material, as well as picked out their first date outfit choices. Some of these friends are actually in marketing, but they aren't using what they learned in school to get a date. They are beautiful inside and out. Yet, I was out with one girl friend as she was swiping right and she wasn't getting any matches. I couldn't believe it. After a couple of minutes, I took her phone and gave her completely unsolicited advice. Within minutes I complete changed her profile.
I replaced the group photo with a solo one. The one where she was towering over her guy friend. The one so far away you could barely see her face. The one after a rainy 5K. All gone. All replaced with photos that told the story of who she is.
Up next, adding a random fact where the blank space was under her photo. I asked her question after question until she came up with the perfect sentence. Something about a southern bell loving old school rap. Within minutes she was matching with just about everyone. The guys who messaged her all mentioned something about either being a southern bell or liking old school rap.
She dreaded making her online profile, but within minutes, we had it perfected. Outsource dating tasks. Who's helping you? Who are you listening to?