Godin makes it even easier this month to see how the marketing advice he gives in "Permission Marketing" can be applied to dating. You have to earn the permission. Even if you're on Match.com or at a Speed Dating event, you can't just blurt out that you want to be married in the next year to a woman who will stay at home to have dinner on the table every night. That really happened. To me. On a first date. But it's not just me.
My friend received an intro email from a guy on Match.com who is "looking for a wife and a lady that would give me children ... I've always been a family man, but a family man without a family ... I know I'm asking a lot, but when asking a lot, a lot are to be given."
I'm assuming the wife and the lady that he's looking for are the same person and that he's not actually looking for one of each, but either way it's too much information too quickly. But sometimes you find that when it comes to email. It's even bolder, and weirder, when they say it on a first date.
"How old are you?" the guy asked my friend at a restaurant.
"35," she said eating her half of the burger he suggested they share.
"Do you want to have kids?"
"Um, probably," she answered hesitantly.
"So are you freezing your eggs since you're running out of time?"
This guy didn't "earn the right" to dump this information on a first date. Or a second. I'm actually not sure when it would be okay to ask someone about freezing their eggs, but I feel confident that it's not on the first date. Dating takes patience, even if you're running out of time. Going to quickly could actually take longer, so might as well take your time.