Sixty years ago, half of all babies' names fell in the top ten most popular category. That is to say there were a lot of Johns and Marys. Even in 1986 there were five Jennifers in my Kindergarten class.
But now, parents are getting more "youneek" with the spelling and reach of the baby names they choose in this ever-competitive, capitalist world where you are your brand. Think about it. If you're an employer and you met six Jennifers with long straight hair and one curly Hazelle with a show-stopping profile picture on LinkedIn, who would you remember? Maybe we can all answer a phone and file, but Hazelle's getting this.
I had a discussion with photographer Michael Schacht from 312 Elements the other day who believes your face is your logo. You are your brand. When you present the world with your LinkedIn, Twitter, blog and any other social media including your Gmail picture, the profile pic should represent the best version of you. His advice? Have professional head shots taken. (My advice? Do your hair.) That goes for anyone. Even you, Doppleganger*.
Mike is a good samaritan because his message is if you don't hire him, hire someone to make you look good online. I had the opportunity to experience a professional photo shoot at the hands of this man and I painfully learned two things: car windshield-sized lights a foot from my face is not comfortable and never take cold medicine before a photo shoot. Dry eyes, people! You don't want them!
312 Elements is in the chill part of the loop in a brick building that is half hipster loft, half fraternity lounge. Big leather couches and a giant flat screen for proof-viewing are just steps away from the photography set-up. I waltzed in, took my seat for a chat and quickly stepped in front of the camera. All of 20 minutes later I was finished.
Skeptical these pictures would turn out well due to my ugly cold and general post-baby-not-twenty-fiveness, I winced when he showed me the proofs. But hot damn on rice! You know, he did work a little magic with that giant light. I'm not too bad. Right? Kinda milfy maybe? No? Well, I guess I'll let you judge for yourself.
Click here to vote on which picture I should use for my "personal brand". One vote will earn you a slot in drawing for a free photoshoot with 312 Elements Photography so that your face can look as good as possible for your personal brand. In my opinion, this service is worth every penny of the $150 value, but hey, maybe you get it on the house.
Additional entries can be earned through "liking" High Gloss And Sauce or 312 Elements Photography on Facebook and leaving a comment on this post. You may also get an entry by promoting this on your own blog.
*UPDATE- I totally forgot to tell my doppleganger story. I met a girl once who was my identical twin, except she was the version if I had never had my teeth fixed or learned the magic of make-up. It was like looking in a very scary mirror. You see lots of bizarre things on the streets of NYC, but your own homely doppleganger is terrifying. Okay, carry on.
Jenna Myers Karvunidis
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