Hm, "members-only" shopping sites. Feels special. Right now I'm awaiting my application to high-end online boutique Gilt with the zeal of a freshman sorority hopeful. They promise "hand-selected styles [and] members-only prices". Hey, they already made good on the promise of an excellent event at the Peninsula this morning, so I have no doubt I'll be in for a little spendy treat should they let me in.
In the mean time, let's talk about this morning. I had the opportunity to meet with the founders of Gilt at a blogger brunch. There I inhaled all the fun facts about Gilt itself and met a handful of amazing bloggers.
In hearing the founder talk about their grass-roots marketing approach (no commercials, no gimmicks) I realized what usually sucks about online shopping. Price has been nailed to a science - thank you Google, Amazon and PriceGrabber - but what to buy in the first place is hard. For that, you usually have to go to real store.
Yeah. You try lugging a flailing toddler and a watermelon belly into Chicago's finest retail. You'll get the "attention Wal-Mart shopper in the building" side-eye and slink back to the sidewalk where you came from so your two-year-old can finish her protest without damage. It's a real treat if I ain't being too vague.
But Gilt? I'm feeling high hopes for this. Apparently they have just expanded to include a men's department, a children's department (yay for cute BOY clothes, for the millions of you in need) and, bated breath - A BRIDAL SECTION!
Yes, I'm already married but does that mean I will not spend hours imaginary veil-shopping? No, it does not. Maybe I'll even have a vow-renewal ceremony after all these damn kids are finished being born. Yeah! When I'm chic and skinny again, I'll have a great, big do-over complete with a birdcage hat and an off-white pencil suit.
Hurry up and let me in, Gilt!
In the mean time, wouldn't these shoes look amazing on me as nibble the end of a fabric pencil at my new sewing machine? Say . . . YES!
A Spring '11 Louboutin shoe, which looks rather useful in a pinch.