A few weeks back I mentioned a special event that was taking place at Woodfield Mall in Schaumburg with T-Mobile and their "Home for the Holiday's" campaign.
The cool part is no one (not even me) realized how big of an event it was going to turn out to be.
According to a recent article, T-Mobile spokesman Scott Goldberg insisted it wasn't a flash mob, but rather, a “surprise musical performance” that took place between noon and 7 p.m. earlier this month.
The commercial was directed by “Glee” director Alfonso Gomez-Rejon, and it featured 106 dancers — 100 of whom were from the Chicago area — dancing to the song, “There's No Place Like Home for the Holidays.” More than 300 dancers auditioned for the gig in November, and among those who made the cut were girls from Schaumburg and Barrington high schools, Goldberg said. T-Mobile spokesmodel Carly Foulkes, wearing her trademark pink dress, also danced in the ad.
The company scouted many malls around the U.S. for this commercial, but chose Woodfield because it's the second biggest shopping center in the country. Plus, its holiday decor and layout — the ramps, glass elevators and multi-levels — lent itself to such a dance number, said Goldberg, who grew up in Wheeling.
As of earlier this week, T-Mobile's “Home for the Holidays” ad had been viewed nearly 2.5 million times on YouTube, and the short, minute version had aired on national television.
Pretty cool to have such a national spectical right in our back yard!