"I messed up" Reed Hastings, CEO of Netflix, wrote in a recent blog post on the Netflix website.
That's right you did...you've probably managed to lose more customers for a single company in the shortest period of time than anyone else in history. I'm sure it's not all your fault, but being that you gave your signature on the final "ok" puts the ball of blame in your court.
Before I sound like I'm attacking Mr. Hastings and Netflix, I'm really not. I was (as in previously) a happy subscriber until July when the bottom fell out and I was forced to cancel as seeing that paying $16.99 for something I used to pay $8.99 for less than ten months ago is beyond absurd.
Not being the first one to lash out at the formerly loved DVD/streaming company, but it boggles my mind on how their approval rating is actually dropping faster than the Presidents these days.
Now this news of the split DVD-to-Mail and streaming businesses, it just seems to be too much for that consumer looking to condense their movie viewing lives rather than expand it to two different websites.
The simplicity and ease of the Netflix site that encompassed both the past (DVD) and future (streaming) of movie consumption was one of the reasons that attracted me to subscribing in the first place: one central website that I could add every movie I wanted to see and it would either let me see it right away or at least give me an idea of when I could be getting it in the mail.
Streaming is obviously the way of the future and hopefully one day in the near future Netflix will be able to stream a decent selection of movies (as opposed to the garbage that people pay $8 a month for now) and I'll be happy to come back as DVD is on it's way out.
So maybe Mr. Hastings is going to turn out to be the smart one by splitting the companies, selling off Quikster to some unlucky sap that thinks DVD are here to stay, and will eventually be able to use those sales to bring in higher profile movie companies to stream their new releases via Netflix.
But for at least the time being, count me out...at least as long as the 60% higher monthly rate stands, I'll be happy to rent my DVD's for free (via coupon codes galore) from Blockbuster Express & Redbox.
(Check out this article from yesterday's Chicago Tribune site for additional information about the insanity that is Netflix/Quikster today)