Crooked Hillary. Lyin' Ted. The Failing New York Times.
These brilliant, tough phrases did not exist in our collective consciousness until strong, even-tempered Donald J. Trump, the guy with all the best words, started using them regularly in his Twitter feed.
He has rebranded the competition, 140 characters at a time.
It doesn't matter if he has facts to back up any of these names. Ted Cruz might be the most honest, principled man in the US Senate, but we won't know about it because, from now until forevermore, he is "Lyin' Ted."
Example from the future:
Biased News Media Person: "Ted Cruz said some good things about foreign policy!"
Everyone in the World: That is certainly some bullshit because Lyin' Ted!
When someone tries to tell you that the New York Times wrote a good article or hauled in a bunch of ad revenue last month, you will side-eye the news because you know--WE ALL KNOW--the New York Times is "failing."
In Matt Lauer's "Commander-in-Chief" forum the other day, Donald J. Trump called Secretary of State John Kerry a disaster. He didn't cite any supporting evidence, but that's OKAY. The takeaway here is DISASTER, and DISASTER needs no explanation. It's quick, it's pithy, it's easy to remember. It nicely fits into a tweet and it fits Donald Trump's agenda.
Most importantly, it was presented as fact in a declarative statement: John Kerry IS a disaster. John Kerry = disaster. You're going to remember that for life now. Remembering and making sense of candidates' actual policy plans is tough. Remembering the word "disaster" is easy. You may not remember WHY you're mad about Emails and Benghazi, but it doesn't matter because EMAILS and BENGHAZI!
Trump also tried this tactic with his actual foreign policy answers. He's not going to tell you his GREAT plan for defeating ISIS because it's going to be so GREAT, if he talks about it now, someone (Crooked Hillary, probably) is going to steal it.
You kind of almost believe him, don't you?
I'm going to start using this tactic in my day-to-day life--no, not to get back at my enemies, like my FAILING neighbor (you know the one). I'm going to use it as a vision board. I, brilliant, SUCCEEDING Julie Hammerle, am thin and gorgeous. I write the best books and I make the most money doing it. I have a state-of-the-art kitchen and my entire house is immaculate!
I feel so much better now.
I wrote a book! It's YA novel, THE SOUND OF US. You can find the details right here! Kirkus calls it "a winning story about a teenage voice student that hits all the right notes."
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