By Ilana Greene and Ann Mathisen
Ilana Greene interviewed John Friedman. John Friedman is a CSR leader. He is an an award-winning communications professional and recognized professional and recognized sustainability expert. Listen to the interview here hosted by DonationXChange.
A key element that is often overlooked in corporate valuation is the extreme importance of relationships. Unlike corporate assets such as financial capital and physical inventories that make up the portfolio, goodwill both in and out of the organization can increase productivity, increase sales and ultimately benefit the bottom line.
The value of a brand can always be determined by its current stock price and the earnings per share ratio is a number that calculated daily. However, corporate image, visibility and consumer recognition, in addition to intellectual property and patents held, is not so easily defined or measured.
Moreover, the value of employees and the extent to which personal relationships define a corporate culture is critical to customer loyalty and impacts long-term success. Employees that are empowered are empowering and this ignites passion through the organization and ultimately to and for the customer.
Disengaged employees feel disenfranchised and because they lack either external or internal rewards, drag a system downward. Bad behavior can be unconsciously rewarded and the disconnect between personal relationships, morale and corporate goals disrupt corporate vision and without a vision, there is no agenda that can be realized.
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