by Ilana Greene and Ellen Feldman
It’s human nature to despise approaching a stranger in the name of “networking.” That’s where MeetAdvisors, a new web startup targeting other entrepreneurs comes in. The website – available 24/7 – provides access to experts on entrepreneurship topics.
The site was created when founder Adam Fridman met such an expert – an intellectual property lawyer – at a networking event. No one was approaching the lawyer, who charged $400 an hour to be there. And MeetAdvisors, a less intimidating version of networking, was born.
MeetAdvisors consists of registered and confirmed advisors listed with LinkedIn-esque profiles. You can filter the site based on your criteria, location and needed expertise. Experts are rated so you can select the subject advisors with the highest satisfaction rates.
MeetAdvisors competitors include LinkedIn and Leap.com. However, LinkedIn requires you to pay to connect with a person you do not know, and it’s not advisable to start a relationship by asking for advice. Leap.com hosts high profile advisors and requires you to pay a fee that goes to a charity of choice for 10 minutes of time. Leap.com is not for everyday joes and especially not for entrepreneurs without a buck to spare.
MeetAdvisors is ideal for helping to build a brand platform. And despite digital networking being slightly less scary than digital networking, MeetAdvisors plans to marry digital and real world with live networking events wherein experts will wear the letter “A”. Unlike Hester Prynne, however, the “A” will stand for advisor, not adulterer.