Chipotle and 'The Scarecrow': Possibly the ad of the year?

I finally watched Chipotle's new viral YouTube video, "The Scarecrow," and I can see why it went viral.

Wow. Just wow.

Whatever you feel about Chipotle or fast food or even animated scarecrows, I dare you to watch the above video and not feel some sort of emotion.

Mine? Shame at the number of processed foods I consume on a monthly basis. Not saying that eating at Chipotle is the solution. Or that all fast food is bad. Or much of anything really. Just that maybe I can do better. And that whoever came up with this ad deserves a raise. Preferably not in fast-food coupons.

• Going for Gusto is a blog by Joe Grace. Please support Going for Gusto by liking the Facebook page at

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