Having just completed the two-day Media Preview at this year’s 111th Chicago Auto Show, we shared the floor with media of all kinds, including bloggers who had the show floor to themselves on Friday. We also rubbed shoulders with auto sales folks who were receiving their briefing on the new models.
What makes Chicago’s auto show unique! Chicago, they claim, has always put the consumer first. Just because of its size, Chicago caters to automakers with “expansive and innovative displays.” Among other things, Chicago’s Media Preview is strong, as is it’s power to raise millions for charity at the charity event.
Open to the public last Saturday February 8, the Chicago Auto Show features over forty 2019 and 2020 vehicles, making their debut in Chicago, including the 2019 Volvo S60/V60, 2020 Toyota Tacoma, 2020 Toyota Supra, 2020 Alfa Romeo 4C Spider, 2019 Audi e-tron, 2020 Cadillac XT6, 2020 Ford Mustang GT500, 2019 Hyundai Nexo, 2019 Honda Passport, 2020 Jeep Gladiator, 2020 Land Rover and Range Rover, 2020 Nissan Rogue Sport, 2020 Porsche 911 and 2020 Kia Telluride, among others. Two concepts made an appearance on Chicago’s 1 million square-foot floor space: Infiniti Prototype 10 and the Lexus LC Convertible Concept.
If you’re thinking about attending the show in Chicago, there are many activities planned for each day. Go to the show’s website, www.chicagoautoshow.com and take a look at the detailed list of day-by-day events, with dates and time. You may be surprised at how much the show offers; not just for car buffs, but for all visitors. Such entertainment as the Hott Productions Dance Team, My Party Princess Appearance, appearances by sports notables, such as Dan Hampton of the Bears, Medieval Times, School of Rock Performance and Trickster Gallery are all there for your enjoyment.
You’ll find information and handouts from the State of Illinois at their large booth. They offer several services, such as renewing your driver’s license. And the vendors with goodies to sell, from food to auto parts, wheels and car models are back.
Many manufacturers offer a Ride & Drive feature this year, so visitors can get real time inside a car or SUV of interest. Those manufacturers offering the ride and drive feature have grown for 2019 and include Volkswagen, Ford, Subaru, Range Rover, Land Rover, Kia (the new Telluride), and even electric vehicle ride and drives.
Don’t miss your favorite DJ’s and TV hosts representing WCGI FM, WGN. They offer live radio booths and broadcasts from the floor. DriveChicagoRadio WLS ABC 7 is there to give you updates about what to see next. And in fact, this year, the auto show floor serves as a backdrop for five television specials on ABC, CBS and WGN. Telemundo produced a special on opening weekend and a Best of the Chicago Auto Show special will run on the wrap-up weekend.
Meltwater, a media intelligence company that monitors and assesses trends in real time was on site to learn what excites fans and turns them to social media outlets. The company surveys tweets and hashtags, and awarded the Subaru hashtag #Subaru Legacy with first place at 919 individual tweets!
In years past, this writer would attend the show 3-4 times in a week. So much to see, so much going on. It’s easy to miss it all. If you’re unable to go to the show, you can tune in on Instagram at #instawinCAS, or live on Facebook. Send your own shot on Snapchat, or post a memory on the giant @#CAS19 wall in block letters for a chance to win Chicago Auto Show goodies.
No excuse to miss this Chicago marvel. You won’t be disappointed. The Chicago Auto Show aims to please and won’t lose sight of the consumer; their primary reason for putting on the Auto Show!
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