On Wednesday (October 31) I read something on the Adweek Morning Media Newsfeed that is big-time alarming: Fox News channel is pounding CNN and MSNBC in the ratings.
In October, both its total-day and prime-time viewer averages beat the figures for MSNBC and CNN combined. Sean Hannity led all news hosts in total audience for the month.
To me, this suggests that people aren’t telling the truth to pollsters. Or they are still less decided than they let on and their emotions will sway them at the last moment.
Sure, some people watch Fox News to understand the enemy or to get all sides of the issue, but not many.
Even more alarming than the news itself is that Fox’s lead is almost a secret. Apparently CNN and MSNBC are more committed to maintaining their image than informing us about what’s really going on.
As far as I’m concerned, these data are the news. People vote every day with their eyeballs.
Democrats should be concerned regardless of who wins tomorrow. Very concerned.
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Filed under: politics