Tag: selling strategies

Selling A Home Fast With An iBuyer - Who Is Losing Their Ass?

Selling A Home Fast With An iBuyer - Who Is Losing Their Ass?
For about 2 1/2 years now I’ve been posting about the iBuyer real estate models – where a company will buy your house from you quickly, for cash. In a nutshell my concern has been that a) enough consumers are smart enough to take advantage of the mistakes these companies will inevitably make that b)... Read more »

Zillow Claims That These Keywords Will Get You 29% More For You Home

Zillow Claims That These Keywords Will Get You 29% More For You Home
Zillow came out with another one of their bizarre real estate analyses a couple of weeks ago. This one focuses on listing descriptions and concludes that just getting a couple of the right words into the description can increase the selling price of the home by up to 29%. Wow! If only it were that... Read more »

What Costco Chicken Tells Us About Selling Homes

What Costco Chicken Tells Us About Selling Homes
Everyone loves those rotisserie chickens that they sell at Costco. At $5 for a fully cooked, 3 pound bird they just fly off the shelves – supposedly 157,000 per day. They are one of the best bargains at Costco – no doubt a loss leader – since they are a few dollars cheaper than what... Read more »
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Strange Home Pricing Strategy - The Lowball List Price

Occasionally you will see a real estate listing with a price that seems too good to be true – and usually it is. Despite the fact that there are bargains to be found out there the real estate market is actually pretty efficient. “Efficient” in this sense has a rather precise definition – namely that... Read more »