Posts tagged "Real estate advertising"

Real Estate Agents Who Claim To Sell Homes At Higher Prices: The Bogus Sale To List Ratio

Real Estate Agents Who Claim To Sell Homes At Higher Prices: The Bogus Sale To List Ratio
About a year ago I posted on some of the real estate agent false advertising in Chicago, including preposterous claims made that a particular realtor could sell homes for 10% more than other real estate agents. After that post I found two other examples of agents making similar claims. These are clearly ethical violations and... Read more »

Real Estate Print Advertising Is Dead

Every so often when challenged as to why real estate commissions are so high a listing agent will say something like “Every time one of my selling clients signs a marketing agreement with me I incur between $2500-$3000 in real costs”. That is a direct quote from a Chicago area agent responding to a recent... Read more »
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    Gary Lucido

    After 20 years in the corporate world and running an Internet company, Gary started Lucid Realty with his partner, Sari. The company provides full service, while discounting commissions for sellers and giving buyers rebates.

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