Posts tagged "Myths & Lies"

Real Estate Negotiation Myths And Reality - When Selling A Home

Real Estate Negotiation Myths And Reality - When Selling A Home
It turns out that you can understand a lot about what happens in the real estate industry by just trying to answer one simple question: Why are real estate commissions so high? And the mythology around the real estate negotiation process is a perfect example because one of realtors’ chief value propositions is that with... Read more »

Real Estate's Top Producer Myth Revisited

Real Estate's Top Producer Myth Revisited
It’s been a while since I’ve written about the real estate industry’s top producer myth. If you’re a recent reader of this blog you can follow that link to the debunking of the myth. In short there is no magic dust in real estate and the only thing that top producers can sell better than... Read more »

Beware Of Real Estate Agents' False Advertising

Beware Of Real Estate Agents' False Advertising
It’s been almost 2 years since I wrote about how Realtors lie to get your business – in particular when they are trying to get you to sell your home through them. Back then I really didn’t share specific examples of the deceptive practices but recently I came across a couple of great case studies... Read more »
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The Real Reasons Some Realtors Promote Pocket Listings

The Real Reasons Some Realtors Promote Pocket Listings
Last week I posted on how the seriously flawed pocket listing concept continues to be pushed by certain realtors and Web sites. It should be clear from that post and an earlier one what the issues are with this real estate strategy. So the obvious question then is why do these realtors continue to push... Read more »

The #2 Myth About Selling Your Home

The #2 Myth About Selling Your Home
It’s been 3 years since I posted about the #1 Myth About Selling Your Home. Time flies. I shouldn’t have waited so long to get around to the #2 myth, which is that you need a “neighborhood expert” to sell your home. On the surface it sounds like an obvious requirement, right? Kind of like... Read more »

Beware Of These 4 BS Statistics When Choosing A Realtor To Sell Your Home

Beware Of These 4 BS Statistics When Choosing A Realtor To Sell Your Home
I’m supposed to write a follow up to my post on appealing your Cook County property taxes but then an email hit my inbox from Trulia entitled 4 Statistics that Win Listings and it got me all riled up. It’s supposed to be advice from Trulia (whose real customers are real estate agents but that’s... Read more »
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How Politics And The Government Caused The Financial Crisis

How Politics And The Government Caused The Financial Crisis
As you know it’s very fashionable to lay the blame for the financial crisis on greedy Wall Streeters (especially if you are a politician or work in Hollywood or spend your days occupying something) but as I’ve pointed out in the past the government is largely to blame for the mortgage crisis. It just never... Read more »

How Realtors Lie To Get Your Business

How Realtors Lie To Get Your Business
Every statistics class I’ve taken includes a healthy dose of how to lie with statistics. It’s a legendary part of the advertising industry that preys upon the typical consumer who just isn’t educated enough to see through all the BS. Well, the real estate industry is no exception to this long standing advertising tradition –... Read more »

Can A Realtor Really Sell Your Home For 28% More?

Can A Realtor Really Sell Your Home For 28% More?
There is a 3 word answer to this question, starting with the letter N and ending with the letter Y. The very fact that the National Association of Realtors claims this to be the case is an outrageous embarrassment to the entire real estate profession. I’ve actually addressed this issue a long time ago but... Read more »
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Once And For All...Bank Owned Properties Are Not Discounted 35%

Periodically we read statements like this in the media: “RealtyTrac reports that REOs sold during the first quarter carried an average markdown of 35 percent compared to the price of homes not in foreclosure.” That statement is from an article recently appearing in DSNews and it turns out to be extremely misleading if not downright... Read more »
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    Gary Lucido

    After 20 years in the corporate world and running an Internet company, Gary started Lucid Realty with his partner, Sari. The company provides full service, while discounting commissions for sellers and giving buyers rebates.

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