Posts tagged "industry issues"

What Real Estate Agents Think Of Commission Rebates

What Real Estate Agents Think Of Commission Rebates
Not that long ago I wrote about how real estate commission rebates were apparently one of the best kept secrets in real estate. I’m not entirely clear on why more home buyers are not aware of this incentive that can put thousands, if not tens of thousands, of dollars in their pockets but more and... Read more »

How Much For Sale By Owner Really Saves/ Costs You

How Much For Sale By Owner Really Saves/ Costs You
For years realtors have been making preposterous claims about the exorbitant losses that will surely be incurred by homeowners that decide to sell their homes For Sale By Owner. The most recent post to this effect that I easily found was this November 9, 2015 blog post on the National Association of Realtors Web site:... Read more »

Realtor Support For National Flood Insurance Program May Be Misguided

Realtor Support For National Flood Insurance Program May Be Misguided
Recently the Illinois Association of Realtors sent out a Call For Action in an effort to gain support for reforming the National Flood Insurance Program. The National or Illinois associations periodically send out these Call For Actions regarding some political initiative for which they want realtors to contact their representatives for support. Often these initiatives... Read more »
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Just How Accurate Is Zillow's Zestimate?

Just How Accurate Is Zillow's Zestimate?
I think I already made it clear that I’m no fan of automated home valuation models and Zillow’s Zestimate in particular. Apparently quite a few other people aren’t either. Just last week I posted an article on how some Chicago area builders and their attorney (also a home seller that feels burned by her Zestimate)... Read more »

No Such Thing As A Standard Real Estate Commission In Chicago

No Such Thing As A Standard Real Estate Commission In Chicago
I was watching the April 12 episode of The Deed:Chicago (Analysis Paralysis) when I noticed the star of the show, who has been a Chicago real estate fixture for some time, make 3 references in the last 10 minutes of the show to a “standard real estate commission”. He should really know better than to... Read more »

The Investment Business Points To Future Of The Real Estate Industry

The Investment Business Points To Future Of The Real Estate Industry
A bit over a year ago I wrote about how the history of the stock brokerage business could provide a lot of insight into the future of the real estate industry. It turns out that there are other areas of the investment business that also provide insight to what is in store for real estate... Read more »
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Why Good Realtors Will Only Work With Buyers On An Exclusive Basis

Why Good Realtors Will Only Work With Buyers On An Exclusive Basis
This is one of those rare moments when I’m actually in agreement with the real estate industry zealots but I didn’t always see it this way. Before I became a realtor I felt like, as a home buyer, I should be able to work with multiple real estate agents and whoever found me the best... Read more »

Hundreds Of Millions Pouring Into New Real Estate Business Models

Hundreds Of Millions Pouring Into New Real Estate Business Models
The smart money knows that the traditional real estate model is broken and dying. It was designed for a time when information about homes was hard to come by and everyone depended upon their local realtor who relied upon voluminous binders of listings. A dramatic change is long overdue. That’s why new real estate business... Read more »

Beware Of Top Producing Real Estate Agents Who Lie

Beware Of Top Producing Real Estate Agents Who Lie
I’ve actually written several blog posts in the past about how real estate agents use meaningless statistics and even false advertising to get your business. They do it because apparently people fall for it. It would appear that if you tell enough lies people will believe at least some of them and elect select you.... Read more »
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Apparent False Advertising In Real Estate: Redfin Sells Homes For $4300 More Than Other Brokerages

Apparent False Advertising In Real Estate: Redfin Sells Homes For $4300 More Than Other Brokerages
I’ve previously posted on the preposterous claims of some real estate agents that they sell homes for more money than other real estate agents. Usually the claim is made without substantiation but a while back I did find at least one example of a Chicago area agent that actually laid out the deceptive math used... Read more »
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    Gary Lucido

    After 20 years in the corporate world and running an Internet company, Gary started Lucid Realty with his partner, Sari. The company provides full service, while discounting commissions for sellers and giving buyers rebates.

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