Posts in category "Real estate agents"

Myths And Lies: Why Do Real Estate Agents Make So Much Money?

Myths And Lies: Why Do Real Estate Agents Make So Much Money?
It’s a great question and one that I asked many years ago, which prompted me to get into the real estate business in the first place: Why do real estate agents make so much money? And the answer is so complicated that I can’t do it justice in just one blog post. So I’ll simply... Read more »

For Sale By Owner: The Alternatives You May Not Have Considered

For Sale By Owner: The Alternatives You May Not Have Considered
As I’ve recently posted there can be good reasons for going the for sale by owner route but there can also be plenty of legitimate reasons for not doing it (as opposed to the many bogus reasons often given by real estate agents). However, you’re not limited to just two alternatives at opposite ends of... Read more »

For Sale By Owner: The Truth About Selling Your Own Home

For Sale By Owner: The Truth About Selling Your Own Home
Hard to believe that a real estate agent can tell you the truth about trying to sell your home without a real estate agent – especially after I just covered all the myths and lies that the industry spreads about the for sale by owner route. But I’m going to try anyway. I actually have... Read more »
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For Sale By Owner: The Myths And Lies About Selling Your Own Home

For Sale By Owner: The Myths And Lies About Selling Your Own Home
Dennis Rodkin posted a story in Crain’s last week about the rise in for sale by owner (FSBO) listings on the forsalebyowner.com Web site: For Realtors, an unwelcome trend. Later in the week he also appeared (well, his voice was heard) on NPR discussing the same topic. The bottom line is really nothing new. Some... Read more »

Penn And Teller Episode Explains Why Real Estate Commissions So High

Penn And Teller Episode Explains Why Real Estate Commissions So High
I’m always baffled that in this day and age most people are still paying such high real estate commissions to traditional real estate agents to sell their places – especially at the high end – or passing up the opportunity to get a commission rebate from their real estate agents. But maybe it’s still the... Read more »

How Real Estate Agents (Try To) Convince You That They Are Neighborhood Experts

How Real Estate Agents (Try To) Convince You That They Are Neighborhood Experts
Last week I posted on the #2 Myth About Selling Your Home – the silly idea that you need a real estate agent that is the neighborhood (or building in the case of a high rise) expert to get the highest price for your home. But I saved until today the whole topic of how... Read more »
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Beware Of These 4 BS Statistics When Choosing A Realtor To Sell Your Home

Beware Of These 4 BS Statistics When Choosing A Realtor To Sell Your Home
I’m supposed to write a follow up to my post on appealing your Cook County property taxes but then an email hit my inbox from Trulia entitled 4 Statistics that Win Listings and it got me all riled up. It’s supposed to be advice from Trulia (whose real customers are real estate agents but that’s... Read more »

Realtors A Gift From God? Seriously?

Realtors A Gift From God? Seriously?
Oh. My. God. My business partner sent me a link to this video the other day and thought I could have some fun with it. It appears to be a takeoff on a famous speech that Paul Harvey gave at a Future Farmers Of America convention in 1978: So God Made A Farmer, which was the... Read more »

Realtor.com Terminates Real Estate Agent Ranking Pilot - AgentMatch

Realtor.com Terminates Real Estate Agent Ranking Pilot - AgentMatch
The folks at Realtor.com must have read my blog post AgentMatch: Realtor.com’s Misguided Use Of Statistics For Rating Real Estate Agents because they just terminated their pilot, admitting in an open letter from Realtor.com President Errol Samuelson that their attempt was “misguided”. The AgentMatch Web site now has an announcement of the termination and an explanation of... Read more »
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Real Estate Agents Hate AgentMatch Idea Of Publishing Their Performance Statistics

Real Estate Agents Hate AgentMatch Idea Of Publishing Their Performance Statistics
A few days ago I posted on AgentMatch, the insidious Realtor.com plot to mislead consumers in their search for the perfect agent. As I indicated in that original post the reaction to the program has been quite negative. However, since then I stumbled upon an informal realtor survey, initiated by the moderators of the Raise The... Read more »
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    Gary Lucido

    After 20 years in the corporate world and running an Internet company, Gary started Lucid Realty with his partner, Sari. The company provides full service, while discounting commissions for sellers and giving buyers rebates.

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