Posts in category "Industry issues"

Apparent False Advertising In Real Estate: Redfin Sells Homes For $4300 More Than Other Brokerages

Apparent False Advertising In Real Estate: Redfin Sells Homes For $4300 More Than Other Brokerages
I’ve previously posted on the preposterous claims of some real estate agents that they sell homes for more money than other real estate agents. Usually the claim is made without substantiation but a while back I did find at least one example of a Chicago area agent that actually laid out the deceptive math used... Read more »

What Those Real Estate Brokerage Rankings Really Mean

What Those Real Estate Brokerage Rankings Really Mean
Late last week Dennis Rodkin ran a story on the 2015 sales performance and rankings of the top Chicago area real estate brokerages in Crain’s. Much ado was made about the fact that Berkshire Hathaway HomeServices KoenigRubloff Realty Group’s (yeah, that’s one company) sales volume dropped while all the other major area brokerages saw increases... Read more »

Guaranteed Sale Programs: Real Estate Agents That Buy Your Home If They Can't Sell It

Guaranteed Sale Programs: Real Estate Agents That Buy Your Home If They Can't Sell It
Several people have recently told me that there is an area realtor running radio commercials where she guarantees that she will sell your home or she will buy it from you. This was news to me only because I don’t listen to AM radio. What’s not news to me is the concept, which has actually... Read more »
Advertisement:

Real Estate Negotiation Myths And Reality - When Selling A Home

Real Estate Negotiation Myths And Reality - When Selling A Home
It turns out that you can understand a lot about what happens in the real estate industry by just trying to answer one simple question: Why are real estate commissions so high? And the mythology around the real estate negotiation process is a perfect example because one of realtors’ chief value propositions is that with... Read more »

The Realtor Who Called Me About The Future Of The Real Estate Agent

The Realtor Who Called Me About The Future Of The Real Estate Agent
Last week I posted on what the future of the real estate agent looks like. In a nutshell: lower commissions, as it should be. Well, apparently one Portland realtor didn’t like my vision of the future because he called and left me a message letting me know what he thought of my post. I wish... Read more »

The Future Of The Real Estate Agent Can Be Seen In The Stock Brokerage Business

The Future Of The Real Estate Agent Can Be Seen In The Stock Brokerage Business
If you want some idea of what the future of the real estate agent looks like all you have to do is examine what has happened to the stock brokerage business over the last 35 years or so. It wasn’t that long ago that the “savvy” investor patted themselves on the back for having a... Read more »
Advertisement:

Those Home Value Estimators Really Suck

Those Home Value Estimators Really Suck
It seems like everyone has them now – those automated home value estimators that can tell you exactly how much your home is worth in an instant without ever looking inside your home. Obviously, the condition of your home, your layout, room sizes, closets, gizmos, and the level of finishes simply don’t matter. All that... Read more »

Are We Heading Towards Another Mortgage Crisis?

Are We Heading Towards Another Mortgage Crisis?
Tuesday night I saw the trailer for The Big Short, which is based upon the book about John Paulson who made close to $4 B on the mortgage crisis by buying insurance contracts on subprime mortgages. It looks like it’s going to be a great movie and I loved how they used Led Zeppelin’s When... Read more »

Real Estate's Top Producer Myth Revisited

Real Estate's Top Producer Myth Revisited
It’s been a while since I’ve written about the real estate industry’s top producer myth. If you’re a recent reader of this blog you can follow that link to the debunking of the myth. In short there is no magic dust in real estate and the only thing that top producers can sell better than... Read more »
Advertisement:

Homeowner Wealth Accumulation: Don't Let The NAR Fool You With Data

Homeowner Wealth Accumulation: Don't Let The NAR Fool You With Data
The National Association of Realtors is at it again, trying to convince everyone that buying a home is the key to riches. Their economist, Lawrence Yun, wrote an article that appeared in the October 14 issue of Forbes Magazine in which he makes the case that homeownership allows homeowners to accumulate an additional $190,000 in... Read more »
  • ChicagoNow is full of win

    Welcome to ChicagoNow.

    Meet our bloggers,
    post comments, or
    pitch your blog idea.

  • Advertisement:
  • Getting Real On Facebook

  • Subscribe To Getting Real

    Subscribe to RSS Feed RSS Feed

    Enter your email address:

    Delivered by FeedBurner

    Google
  • Meet The Blogger

    Gary Lucido

    After 20 years in the corporate world and running an Internet company, Gary started Lucid Realty with his partner, Sari. The company provides full service, while discounting commissions for sellers and giving buyers rebates.

  • Recent posts

  • Tags

  • Monthly Archives

  • Latest on ChicagoNow

  • Advertisement: