It's been a while since I've written about the real estate industry's top producer myth. If you're a recent reader of this blog you can follow that link to the debunking of the myth. In short there is no magic dust in real estate and the only thing that top producers can sell better than regular realtors is themselves.
So I really enjoyed this video that my partner sent me the other day from Joe Manausa Real Estate in Tallahassee. Created 5 years ago, this video hits it right on the head and I found it hilarious. He does a great job of capturing the absurdity of focusing too much on these rankings in lieu of what really matters: what exactly is a realtor going to do for you?
#RealEstate #TopProducer #Realtors #RealEstateAgents
Gary Lucido is the President of Lucid Realty, the Chicago area's full service discount real estate brokerage. If you want to keep up to date on the Chicago real estate market, get an insider's view of the seamy underbelly of the real estate industry, or you just think he's the next Kurt Vonnegut you can Subscribe to Getting Real by Email using the form below. Please be sure to verify your email address when you receive the verification notice.