Everyone is writing blogs these days. With so many blogs to choose from and all of us tight on time, we don’t want to waste our precious moments on blogs that don’t deliver. So, what makes for a great blog? Why are some posts amazing and others down right boring? What makes some much better than others? If we are going to invest our time in reading a blog, it has to be really good for us to pay attention.
Blog writers are all attempting to build an audience. Both individuals and companies are realizing that this form of communication, works. It is an inexpensive way to communicate with a target audience to help build a brand. Yet, so many blogs are poorly written or so dull that we tune out after the first few sentences.
So what makes a blog article interesting?
Here are some essential tips for writing a compelling blog post:
- Keep the post no longer than 600 words. Many bloggers get caught up in the details in a blog story that bogs down the essence of the article. People go to blogs for “quick” information, so give them what they want.
- Have some expertise in your writing skills. If you don’t, then get someone else who does to write the post for you. Not all of us are born writers.
- Make sure to check for typos and misplaced links. It will slow down the read and look unprofessional if you have misspelled words and links that don’t work.
- Establish an audience by becoming an authority at “something.” If you are a “mom” and want to write about how motherhood isn’t what it is cracked up to be then engage the audience on useful tips for making their life easier told in a humorous way while raising a child.
- Offer tips and solutions for your blog audience that they can take away from the post and feel they have gotten some payback for the time spent on reading your site.
- Offer links to support your story whenever possible to make it easy for your reader to access information.
- Use humor and exclamation points with caution. Nothing is worse than forcing your own humor or sounding excited when perhaps your reader does not. If you are truly funny use it, but don’t try to hard to be humorous if you are not, stay with the facts.
- Be yourself. Let your true stance and voice as a writer come through. People identify with honesty, not a contrived version of you.
- Titles of your posted stories count, so put some time into the title of your article.
- It’s okay to tie into stories around current events or holidays, to tap into the surge in the online traffic, but make sure you stay true to your own voice and brand.
- Use a great photo in your blog post to attract attention.
Is my blog posting informative, fun, interesting, compelling and well-written? Ask yourself these questions each and every time you post. Writing a great post takes time and practice even for us experienced bloggers.
Happy Blogging! Happy Holidays!