One of the biggest mistakes that job seekers make is not taking time to properly package themselves for their job search or career transition. They don’t focus on developing their product (that’s you), before they start looking for a job.
When you buy something, don’t you want to know what the product is, what value it has, and how it stacks up to other products in the same category? Of course, you do. When I look for a laundry detergent, I first check out how it is packaged and what the price is. I then ascertain how many washes I am going to get out of that bottle. I also look to see if it’s good for someone with allergies and if its fragrance free. My favorite is All concentrate, and I am allergic to Tide, even though it’s cheaper.
Packaging yourself for a job search is the same process. You need to make sure you set up your brand before you start sending out your resume. Having a solid foundation built for your brand is the first place to start when looking for a new job. Once you know who you are and what you can offer a company then it’s all about finding the firms that will appreciate your skills and experience.
Here are (5) Steps for packaging yourself for a job search:
Rewrite your résumé. You need to take time to determine what is on your résumé and decide whether it is pertinent to what type of job you are seeking. Get updated information on the company where you were once employed and add in this new information to your résumé. Take out any data that is no longer relevant to your job search. Spend time on reworking your summary statement so it reflects your strongest skills. Many recruiters and hiring managers never make it past the summary portion of your résumé, so it needs to be a strong statement of who you are and what you bring to a potential employer. Make sure to add in your education, certifications, and any languages you are proficient in to this summary.
Focus on your image. Make sure you have created a “look” that represents your brand. You need to stand-out, so pay attention to the details in what you wear. Look for accessory items that will be noticed, such as a flattering pair of glasses, a new pair of shoes, a high-quality pen or an outstanding tie or scarf. Dress the part for your industry.
Set up your job search like you would if you were looking for new clients. Think of yourself as a salesperson whose goal is to sell You, Inc. the product. Focus in on twenty companies that you may want to work for and start doing research on these firms before sending out your resume or applying to a job on-line. Open up your search to companies in other cities to broaden your chances of finding work. Research towns that you may want to live in and may be a better place for the skills you have to offer.
Follow up with companies where you have applied for a job and were not accepted for a position. There are often more than one opening at these firms and by following up with a hiring manager may get considered for another position that better matches your skills. Try to develop a relationship with the recruiter who knows where the jobs are in the company by being professional and persistent.
Practice your interviewing technique with a friend in front of a camera. You can buy a Flip camera for under $200. Watch how you respond on camera and you will see some annoying habits that you aren’t even aware you are doing, but can lessen your chances of getting a job.
Competition for jobs is fierce; I don’t have to tell you this. Yet, if you follow these tips you will be in a much better position to be the one that gets the job. Any questions, contact me. Good luck!